Senior Paid Social Manager

$60,000 - $80,000/Yr

Zeta Global - New York, NY

Full-time - Mid Level

Remote - New York, NY

Publishing Industries

About the position

The Associate Director, Paid Social is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta's business units.

Responsibilities

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta's Data Cloud to identify and target additional audiences for scale

Requirements

• 2+ year of hands-on experience with Facebook Ads Manager
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
• Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
• Strong quantitative skills with meticulous attention to detail
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

Nice-to-haves

• Experience with TikTok, Snapchat, and YouTube is a plus, but not required

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts
• Virtual Wellness Classes
• Pet Insurance