Senior Partner Marketing Manager, Member Growth

$127,000 - $218,000/Yr

Betterup - Austin, TX

Full-time - Mid Level

Austin, TX

Personal and Laundry Services

About the position

The Senior Partner Marketing Manager, Member Growth, is a pivotal role within the Growth Marketing department, focusing on developing and executing B2B2C marketing strategies to enhance member adoption and engagement. This position combines strategic thinking with hands-on execution, requiring strong collaboration with partners and cross-functional teams to drive innovative marketing initiatives and operational excellence.

Responsibilities

• Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp's products
• Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including multi-channel marketing strategy, marketing content and campaigns, and launch production
• Monitor and own success metrics for partner launches, and deploy real-time interventions as needed
• Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers
• Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation
• Streamline delivery and access of member marketing campaigns, assets, and tools to enable cross-functional partners and scale member marketing excellence across the organization
• Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks
• Work with marketing client services, customer success, and account management to develop bespoke co-branded member outreach programs for key strategic accounts, tailored to account-specific member growth and partner satisfaction goals

Requirements

• 5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
• Excellent project management skills and ability to effectively collaborate and communicate cross-functionally as part of a remote team
• Strong presentation skills and passion for supporting partners with a successful client services track record
• Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
• Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
• Experience building repeatable processes that scale, improving operations or driving change management a plus

Nice-to-haves

• Experience with JIRA, Braze, Salesforce, Looker, Amplitude
• Startup experience
• Growth marketing experience

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution