Senior Partner Marketing Manager, Member Growth

$127,000 - $218,000/Yr

Betterup - New York, NY

Full-time - Senior

New York, NY

Personal and Laundry Services

About the position

As a Senior Partner Marketing Manager at BetterUp, you will play a pivotal role in our Member Growth Marketing team, which is a blend of strategic thinking and execution, creativity, and data-driven decision-making. This position is client-facing and requires you to manage a portfolio of key strategic accounts while developing effective B2B2C marketing strategies aimed at driving member adoption and engagement growth. You will have the opportunity to define and implement B2B2C launch motions, lead innovative member marketing initiatives, and contribute to building a best-in-class partner and member marketing experience. Your responsibilities will include developing, optimizing, and executing global B2B2C partner marketing strategies and multi-year communications plans to enhance member activation and engagement across BetterUp's products. You will manage all marketing client services for a portfolio of enterprise and key strategic accounts, which encompasses multi-channel marketing strategy, content creation, campaign management, and launch production. Monitoring success metrics for partner launches and deploying real-time interventions will be crucial to your role. Additionally, you will support member growth by bringing innovative initiatives to market, identifying partner enablement opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers. Your strategic initiatives will focus on member growth, including campaign and content development, marketing insights, and lifecycle marketing. You will also streamline the delivery and access of member marketing campaigns and assets to enable cross-functional partners and scale member marketing excellence across the organization. Collaboration with marketing client services, customer success, and account management will be essential as you develop bespoke co-branded member outreach programs tailored to account-specific member growth and partner satisfaction goals. This role is designed for individuals who are passionate about making a significant impact in a dynamic and supportive environment.

Responsibilities

• Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp's products.
• Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including multi-channel marketing strategy, marketing content and campaigns, and launch production.
• Monitor and own success metrics for partner launches, and deploy real-time interventions as needed.
• Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers.
• Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation.
• Streamline delivery and access of member marketing campaigns, assets, and tools to enable cross-functional partners and scale member marketing excellence across the organization.
• Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks.
• Work with marketing client services, customer success, and account management to develop bespoke co-branded member outreach programs for key strategic accounts, tailored to account-specific member growth and partner satisfaction goals.

Requirements

• 5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences.
• Excellent project management skills and ability to effectively collaborate and communicate cross-functionally as part of a remote team.
• Strong presentation skills and passion for supporting partners with a successful client services track record.
• Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research.
• Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints.
• Experience building repeatable processes that scale, improving operations or driving change management.

Nice-to-haves

• Experience with JIRA, Braze, Salesforce, Looker, Amplitude.
• Startup experience.
• Growth marketing experience.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental and vision insurance.
• Flexible paid time off.
• All federal/statutory holidays observed.
• 4 BetterUp Inner Work days.
• 5 Volunteer Days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.