Betterup - New York, NY
posted about 2 months ago
As a Senior Partner Marketing Manager at BetterUp, you will play a pivotal role in our Member Growth Marketing team, which is a blend of strategic thinking and execution, creativity, and data-driven decision-making. This position is client-facing and requires you to manage a portfolio of key strategic accounts while developing effective B2B2C marketing strategies aimed at driving member adoption and engagement growth. You will have the opportunity to define and implement B2B2C launch motions, lead innovative member marketing initiatives, and contribute to building a best-in-class partner and member marketing experience. Your responsibilities will include developing, optimizing, and executing global B2B2C partner marketing strategies and multi-year communications plans to enhance member activation and engagement across BetterUp's products. You will manage all marketing client services for a portfolio of enterprise and key strategic accounts, which encompasses multi-channel marketing strategy, content creation, campaign management, and launch production. Monitoring success metrics for partner launches and deploying real-time interventions will be crucial to your role. Additionally, you will support member growth by bringing innovative initiatives to market, identifying partner enablement opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers. Your strategic initiatives will focus on member growth, including campaign and content development, marketing insights, and lifecycle marketing. You will also streamline the delivery and access of member marketing campaigns and assets to enable cross-functional partners and scale member marketing excellence across the organization. Collaboration with marketing client services, customer success, and account management will be essential as you develop bespoke co-branded member outreach programs tailored to account-specific member growth and partner satisfaction goals. This role is designed for individuals who are passionate about making a significant impact in a dynamic and supportive environment.