Senior Product Analyst, DTC

$73,000 - $117,300/Yr

Johnson & Johnson - Montgomery, NJ

posted 2 months ago

Full-time - Mid Level
Montgomery, NJ
10,001+ employees
Chemical Manufacturing

About the position

Kenvue is currently seeking a Senior Product Analyst for its Direct-to-Consumer (DTC) team. This role is integral to the eCommerce Tech organization, where the successful candidate will be responsible for executing initiatives on the product roadmap that align with the brand vision and drive key performance indicators (KPIs) for the business. The Senior Product Analyst will focus on enhancing the customer experience across various touchpoints, including on-site search, product discoverability, product listing pages (PLP), product detail pages (PDP), cart, and checkout processes. The ideal candidate will demonstrate a strong partnership with various stakeholders, showcasing a growth and ownership mindset, high learning agility, and a commitment to executing tasks with excellence. This position requires a deep understanding of the product vision and strategy, as well as the tactical execution necessary to achieve a seamless user experience. The Senior Product Analyst will be expected to support the execution of the digital product roadmap, balancing immediate priorities with future planning. In this role, the analyst will conduct data analysis to identify business opportunities, create experiments such as A/B testing, and define success measures. They will also be responsible for running and measuring the impact of these tests to continuously improve the digital experience and drive relevant metrics. The Senior Product Analyst will manage their Jira board, lead core ceremonies such as Sprint Planning and Estimation, and actively participate in daily stand-ups and retrospectives to support the development team. Accountability and high standards for quality are essential, as is the ability to analyze customer data, behavior, sales trends, and feedback to derive actionable insights for improvement.

Responsibilities

  • Understand the product vision, strategy, and tactical execution to achieve a seamless customer/user experience.
  • Be a strong partner to various stakeholders across the organization and understand your product priorities.
  • Support in execution of the digital product roadmap thinking in time horizons - you own the execution of the 'now' and support with next and later.
  • Know your product, trends and how to drive your KPIs.
  • Conduct data analysis on business opportunities shared with you, create experiments (AB Testing), and define success measures (KPIs).
  • Run and measure the impact of A/B tests to continuously improve the digital experience and drive metrics.
  • Create your stories, own your Jira board and lead your pod through core ceremonies such as Sprint Planning and Estimation.
  • Support your Dev team by actively participating, clarifying and unblocking in other core ceremonies such as the Daily Stand Up and Retro.
  • Analyze customer data, customer behavior, sales trends and customer feedback to gain insights on how to improve the customer experience.

Requirements

  • Proven experience in product analysis or a related field, preferably within eCommerce or digital product management.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with A/B testing and defining success metrics for digital products.
  • Familiarity with Agile methodologies and experience using tools like Jira for project management.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to manage multiple priorities and projects in a fast-paced environment.

Nice-to-haves

  • Experience in the consumer goods or healthcare industry.
  • Familiarity with customer experience design principles.
  • Knowledge of digital marketing strategies and tools.

Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health insurance plans.
  • 401(k) retirement savings plan with company matching contributions.
  • Paid time off and holidays.
  • Opportunities for professional development and continued education.
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