Senior Product Analyst, E-Commerce

$150,000 - $185,000/Yr

Hearst - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

Hearst Corporation is seeking a highly motivated and experienced Senior Product Analyst to join our E-Commerce team. Hearst E-commerce is a newly formed organization focused on developing and supporting E-Commerce across Hearst's consumer media portfolio. Our goal is to make it easier to buy all the goods and services our thousands of journalists research every day. We work across a range of focus areas, including building and operating marketplaces, creating performance advertising tools, and helping develop editorial tools to simplify content creation workflows. This breadth helps give our team unique perspectives into the needs of Hearst's reader and viewership across the globe. As a member of the larger Hearst community, our team is focused on developing a supportive, inclusive culture, and giving back to our communities. Hearst employees have access to extensive training and development opportunities, ranging from robust internship, mentorship, and sponsorship programs to unique opportunities to partner with emerging women-led startups in media, technology, and data funded through HearstLab, one of our venture investment groups. Our community support includes the Hearst Foundation, which has overseen more than $1.3 billion in grants to build healthy, productive, and inspiring opportunities, to our corporate donation matching. As a Senior Product Analyst, you will play a crucial role in optimizing revenue for Hearst commerce experiences by leveraging your expertise in product development, consumer analytics, A/B testing methodologies, and retail technologies. If you're interested in a startup environment with an opportunity to define new customer experiences in support of our many Hearst media brands, then this may be the role for you.

Responsibilities

• Manage the implementation of multiple experiments and features aimed at optimizing revenue for Hearst commerce experiences.
• Utilize analytics tools to analyze user behavior, identify trends, and make data-driven recommendations to improve the overall performance of Hearst commerce platforms.
• Conduct A/B tests to measure the impact of various product features and optimizations, and iterate based on the results.
• Collaborate with cross-functional teams including product managers, analysts, data engineers, designers, and business teams to drive initiatives that enhance the user experience.
• Work with finance and data engineering to understand the impact of user experiences to overall P&L and develop strategies that will optimize profitability across multiple user experiences.
• Develop and present insights and recommendations to key stakeholders to drive informed decision-making.

Requirements

• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with A/B testing methodologies and tools like Optimizely, Google Optimize, or similar platforms.
• An understanding of digital media, content management, or e-commerce user experiences including user journeys, KPIs, and recommendation strategies is strongly preferred.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Detail-oriented with a passion for delivering high-quality results in a fast-paced environment.

Benefits

• Medical, dental, and vision insurance
• Disability and life insurance
• 401(k) plan
• Paid holidays and paid time off
• Employee assistance programs
• Competitive benefits package