Truist Financial - Charlotte, NC
posted 2 months ago
At Truist, our Personalization team is focused on strategic design and delivery of personalized client experiences, seamlessly connected across channels and touchpoints. By leveraging data and insights, we can anticipate our clients' needs, providing personalized service and message content that is contextually appropriate and timely. Through personalization, we can transform all client interactions. The Senior Product Analyst will be a member of the Product Management team. This role will be focused on analyzing the performance of AEP (Adobe Experience Platform) and AJO (Adobe Journey Optimizer) capabilities to help optimize platform-enabled client engagement and platform features. The Product Analyst must be knowledgeable of the platform applications, services, and the underlying data leveraged by the platform. This individual will partner with product management to identify opportunities to enhance platform capabilities based on performance results. This role will also lead the capture and tracking of key platform performance metrics to be shared with our partners and stakeholders and may be expected to lead projects supporting the organization. This position is a highly visible role with the organization and works closely with the product, channels, and marketing teams.