Senior Product Designer, Direct to Consumer

$154,000 - $266,000/Yr

Betterup - Austin, TX

Full-time - Senior

Austin, TX

Personal and Laundry Services

About the position

As a Senior Product Designer at BetterUp, you will play a pivotal role in shaping our UX framework and UI design approach for our Direct to Consumer experience. Your primary focus will be on enhancing the experience for members utilizing BetterUp for coaching and professional development. This position is not just about design; it’s about innovating and pushing design boundaries while consistently advocating for our members. You will collaborate closely with product and engineering teams to understand pain points, validate designs, and iterate quickly, thriving in a collaborative, ego-free environment that values finding the best outcomes. In this role, you will lead projects from concept to launch, embracing ambiguity and leveraging cutting-edge technologies, including generative AI. Your expertise in growth design and re-engagement strategies, along with a curious and investigative mindset, will be essential to your team's success. You will drive the creation of immersive, enlightening experiences to help our members learn about themselves and make progress towards their goals, working collaboratively with behavior scientists, engineers, product managers, and content creators. You will also organize and conduct user research and test prototypes to understand people's needs and the resonance of our product, synthesizing the results to inspire empathy and bring clarity to the broader team. Your ability to explore and apply new technologies like AI to enhance product experiences will be crucial. You will execute the process of planning, navigating trade-offs, and creating meaningful user experiences, ensuring that the products we build are designed to create impact. Solid stakeholder management skills will be necessary, ensuring proactive communication across the organization and translating diverse feedback into accountable actions that drive forward our mission. Your role will also involve aligning customer needs with business objectives, maintaining a company-first and team-first approach. You will need to make smart and decisive decisions and be comfortable and self-driven through ambiguity and uncertainty in an ever-changing macroeconomy. Occasionally, you may step into product management roles, strategizing on product direction, understanding user mental models, and extending your influence beyond traditional design responsibilities to exhibit ownership and proactive problem-solving.

Responsibilities

• Drive the creation of immersive, enlightening experiences to help our members learn about themselves and make progress towards their goals.
• Lead your own design projects from brief, research, and concept exploration through prototyping, visual design details, motion design, and stewardship through development.
• Organize and conduct user research and test prototypes to understand people's needs and the resonance of our product, synthesizing the results to inspire empathy and bring clarity to the broader team.
• Demonstrate a keen ability to explore and apply new technologies like AI to enhance product experiences.
• Execute the process of planning, navigating trade-offs, and creating meaningful user experiences, ensuring that the products we build are designed to create impact.
• Showcase solid stakeholder management skills, ensuring proactive communication across the organization.
• Translate diverse feedback into accountable actions that drive forward our mission.
• Align customer needs with business objectives, maintaining a company-first and team-first approach.
• Make smart and decisive decisions and be comfortable and self-driven through ambiguity and uncertainty in an ever-changing macroeconomy.
• Occasionally step into product management roles, strategizing on product direction, understanding user mental models, and extending your influence beyond traditional design responsibilities.

Requirements

• 5+ years of experience leading and/or operating as an individual contributing designer.
• Familiarity with multi-sided marketplace experiences, growth design, or consumer products is a bonus.
• Passionate about the mission to help every person pursue their life with clarity, purpose, and passion.
• Naturally curious and want to push boundaries of what's possible.
• Methodical with strong attention to detail.
• Self-directed and biased towards action.
• Constantly improving and open to feedback through collaboration.
• Expert verbal and written communicator with remote teams.
• Strong design portfolio that demonstrates depth of skill in both UX and UI.
• Experience communicating and demonstrating prototypes in various states of polish to coworkers and stakeholders using a variety of tools (Figma, Framer, etc.).
• Experience leading the end-to-end design process and/or agile sprints.
• A track record of getting others to participate in, and contribute to, the design process.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental and vision insurance.
• Flexible paid time off.
• All federal/statutory holidays observed.
• 4 BetterUp Inner Work days.
• 5 Volunteer Days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.