Epsilon - Chicago, IL
posted 4 months ago
As a Senior Product Manager of Acquisition at Epsilon, you will play a pivotal role in creating differentiated digital products that drive significant business outcomes. This position is responsible for overseeing digital products that facilitate various forms of customer acquisition, including display advertising, online video, audio, and Connected TV advertising. Your efforts will directly contribute to acquiring new customers, reclaiming lapsed customers, increasing credit card applications, driving mobile app downloads, and boosting loyalty sign-ups. With an annual revenue responsibility exceeding $150 million, this role is positioned for exponential growth as Epsilon continues to support Publicis accounts and expand into new verticals. In this high-visibility role, you will frequently interact with leadership and various organizational teams, necessitating strong communication skills to articulate product vision and strategy effectively. You will be sales-facing, focusing on competitive differentiation, sales enablement, product packaging, go-to-market strategies, and identifying new product enhancements. Although the products are nearing maturity, there are numerous growth opportunities through new verticals and enhanced sales enablement. You will collaborate closely with the engineering team to support the necessary 'build work' for product development. Your responsibilities will include conducting in-depth marketplace insights, understanding unique client challenges, and clearly communicating tailored solutions. You will perform regular competitor analysis to identify differentiation opportunities, and familiarity with platforms such as Google DV360, the Trade Desk, or Yahoo will be advantageous. Training both sales and internal teams on the competitive landscape and product positioning will be a key aspect of your role. You will also own an 18-month feature roadmap, prioritizing initiatives based on data-driven rationale. The ability to embrace unexpected opportunities and quickly assess how to support them will be crucial in this dynamic environment. Travel requirements for this position are minimal, expected to be less than 10%.