Epsilon - Whiting, IN
posted 5 months ago
About the position
As a Senior Product Manager of Acquisition at Epsilon, you will play a pivotal role in creating differentiated digital products that drive significant business outcomes. This position is responsible for overseeing digital products that facilitate various forms of customer acquisition, including display advertising, online video, audio, and Connected TV advertising. Your efforts will directly contribute to acquiring new customers, reclaiming lapsed customers, increasing credit card applications, driving mobile app downloads, and boosting loyalty sign-ups. With an annual revenue responsibility exceeding $150 million, this role is crucial as Epsilon continues to support Publicis accounts and expand into new verticals. In this high-visibility role, you will frequently interact with C-suite executives from Epsilon, Publicis, and clients, making effective communication of product vision and strategy essential. You will be sales-facing, focusing on competitive differentiation, sales enablement, product packaging, go-to-market strategies, and identifying new product opportunities and enhancements. Although the products are nearing maturity, there are numerous growth opportunities through new verticals and enhanced sales enablement. You will collaborate closely with the engineering team to support the necessary 'build work' for product development. Your responsibilities will include leading marketplace insights, understanding unique client challenges, and clearly communicating tailored solutions. You will conduct regular competitor analyses to identify differentiation opportunities and train both sales and internal teams on the competitive landscape and product positioning. Additionally, you will own an 18-month feature roadmap, prioritizing initiatives based on data-driven rationale. The role requires agility and the ability to embrace unexpected opportunities that arise weekly. Travel expectations for this position are minimal, at less than 10%.
Responsibilities
- Lead marketplace insights and understand unique client challenges to communicate tailored solutions effectively.
- Conduct frequent competitor analysis to identify areas of differentiation and enhance product positioning.
- Train sales and internal teams on the competitive landscape and product differentiators.
- Own and manage an 18-month feature roadmap with data-driven rationale for prioritization.
- Embrace unexpected opportunities and assess how to support them quickly.
- Collaborate with the engineering team to support product development and enhancements.
Requirements
- 3-5 years of experience in Product Management, Technical Support, consulting, or software development.
- Strong presentation and customer-facing social skills, both written and verbal.
- Experience in building online advertising or marketing technology solutions, particularly in customer acquisition using first-party data.
- Experience in evolving and enhancing mature products.
- Proven experience in product marketing, including positioning, competitive analysis, and sales support for go-to-market strategies.
- Technical or data-centric discipline preferred; MBA is a plus.
- Entrepreneurial spirit with a motivation to find better ways to do things, with startup experience valued.
Nice-to-haves
- Familiarity with Google DV360, the Trade Desk, and/or Yahoo advertising platforms.
- Experience in launching new products or working in startup environments.
Benefits
- Competitive pay
- Comprehensive health coverage
- Opportunities for career advancement
