Senior Product Manager, Brand Ads

$156,864 - $296,020/Yr

Tiktok - Seattle, WA

Full-time - Senior

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Manager for Brand Ads at TikTok is responsible for designing and launching innovative advertising products that leverage TikTok's unique user engagement capabilities. This role involves collaborating with cross-functional teams to define go-to-market strategies and pricing models, while maintaining a deep understanding of the global advertising market and the needs of brand advertisers. The position requires a strong analytical mindset and the ability to navigate ambiguity in product development.

Responsibilities

• Design and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers
• Collaborate with cross-functional teams to define go-to-market strategy and pricing model
• Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers
• Partner closely with User Product team, engineering team and other cross-functional teams to drive product implementation

Requirements

• Bachelor's degree
• 5 years of experience as a Product Manager
• Experience in digital advertising and customer demand, and an understanding of ads delivery strategy
• Strong sense of logic and critical thinking skills; facts and data-driven approach to problem-solving
• Strong sense of internet/technical products and curiosity for innovations
• Highly analytical and laser-focused on the needs of the user
• Ability to define product roadmap despite ambiguity and uncertainty
• Ability to work in a fast-paced environment

Nice-to-haves

• Major in Computer Science or equivalent science/technical field
• Experience working in a start-up environment
• MBA degree

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental and Vision insurance
• Short/Long term Disability insurance
• Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements