Senior Product Manager, Brand Ads

$161,280 - $311,600/Yr

Tiktok - San Jose, CA

Full-time - Senior

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. The Brand Innovation team is dedicated to helping businesses achieve their branding goals with flexibility, efficiency, and creativity, while seamlessly integrating TikTok's compelling user experiences into branding experiences. As a Senior Product Manager for Brand Ads, you will play a crucial role in designing and launching innovative products that leverage TikTok's unique user engagement capabilities to help advertisers meet their goals. In this position, you will collaborate with cross-functional teams to define the go-to-market strategy and pricing model for new products. You will develop and maintain a deep understanding of the global advertising market and the specific needs of brand advertisers. This role requires you to partner closely with the User Product team, engineering team, and other cross-functional teams to drive product implementation effectively. At TikTok, we believe that every challenge is an opportunity to learn, innovate, and grow as a team. We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and we aim to reflect the diverse communities we serve in our workplace. Join us in our mission to inspire creativity and bring joy.

Responsibilities

• Design and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers.
• Collaborate with cross-functional teams to define go-to-market strategy and pricing model.
• Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers.
• Partner closely with User Product team, engineering team and other cross-functional teams to drive product implementation.

Requirements

• Bachelor's degree
• 5+ years of experience as a Product Manager
• Strong sense of logic and critical thinking skills; facts and data-driven approach to problem-solving.
• Strong sense of internet/technical products and curiosity for innovations.
• Highly analytical and laser-focused on the needs of the user; able to define product roadmap despite ambiguity and uncertainty.
• Data-oriented but able to make decisions even with little data available.
• Ability to work in a fast-paced environment.

Nice-to-haves

• Major in Computer Science or equivalent science/technical field
• Familiarity with digital advertising and customer demand, and an understanding of ads delivery strategy
• Experience working in a start-up environment
• MBA degree

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with a company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements