Senior Product Manager - Digital

$125,000 - $178,000/Yr

Peets Coffee - Emeryville, CA

Full-time - Senior

Emeryville, CA

Food and Beverage Retailers

About the position

The Senior Product Manager - Digital at Peet's Coffee, Inc. is responsible for driving the development and enhancement of the company's digital products, including e-commerce websites and mobile ordering apps. This role involves collaborating with various internal and external stakeholders to deliver innovative digital experiences, utilizing agile methodologies. The position requires a blend of technical expertise, user experience insight, and a deep understanding of customer needs to shape the strategy for Peet's next-generation digital capabilities.

Responsibilities

• Analyze market trends, user feedback, and business needs to propose and prioritize innovative features for websites and mobile apps.
• Develop product vision, strategy, and roadmaps for digital platforms, ensuring alignment with corporate goals and customer needs.
• Ensure the digital platforms offer a seamless and engaging user experience, advocating for user-centered design principles.
• Coordinate product development, including workshops, strategy design, documentation, user testing, and cross-team collaboration.
• Use data and feedback to guide product decisions, analyzing behavior and engagement metrics to improve digital experiences.
• Work with marketing, sales, and customer support to align digital product initiatives with business goals.
• Drive innovation in digital products to support corporate strategies, focusing on omnichannel retail and differentiated experiences.
• Ensure the site is optimized to support the digital strategy, including search engine optimization (SEO).

Requirements

• Minimum BA / BS degree from a four-year accredited university (advanced degree preferred).
• 5+ years of product management experience with customer-facing digital products, including websites and mobile apps (iOS and Android).
• Experience with digital technologies, media, e-commerce, payments, or subscription businesses.
• Proven experience managing eCommerce platforms, particularly Shopify, with a record of accomplishment of driving growth through optimized user journeys and conversion strategies.
• Strong understanding of ERP systems, especially Dynamics 365, with the ability to align ERP functionalities with business processes.
• Hands-on experience with mParticle or other customer data platforms (CDPs).
• Proficient in using marketing automation tools to create, manage, and optimize multi-channel communication strategies.
• Skilled in analytics tools (e.g., Google Analytics, Heap) with data-driven decision-making abilities.
• Proficient in product management tools and methodologies like Agile and Scrum.
• Exceptional written and verbal communication skills, with strong interpersonal abilities.

Nice-to-haves

• Creative problem-solving skills and a customer-focused mindset.
• Desire and ability to learn quickly and work in an agile development environment.

Benefits

• Comprehensive health, dental and vision plans
• 401(k) plan
• Various paid time off programs
• Employee discount/perks
• Life insurance
• Disability insurance
• Flexible spending accounts
• Employee referral bonus program