Senior Product Manager - Digital

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Product Manager - Digital at Verizon is responsible for driving the order conversion strategy and maximizing the conversion rate across the lower funnel for small business customers. This role involves optimizing the customer journey, analyzing user behavior, collaborating with cross-functional teams, and conducting user research to enhance the digital experience. The position requires a strategic thinker with a strong background in product management, particularly in e-commerce or digital products.

Responsibilities

• Optimize and continuously improve the order conversion strategy within the Digital E2E lower funnel.
• Analyze user behavior, aggregate data, customer feedback, and market trends to identify opportunities for improving the order conversion process.
• Collaborate with cross-functional teams to define and prioritize features and enhancements to the E2E CX sales flow.
• Conduct user research, usability testing, and A/B testing to gather insights and validate product flow improvements.
• Create and maintain product roadmap, feature backlog, and other lower funnel related documentation.
• Monitor and report on key performance indicators related to order conversion such as conversion rate and fraud rates.
• Balance new feature development with day-to-day operational support.

Requirements

• Bachelor's degree in business, Engineering, Computer Science or a related field or four or more years of work experience.
• Six or more years of relevant work experience.
• Five or more years of experience in product management, focusing on e-commerce or digital products.
• Experience with user research methodologies, usability testing, and A/B testing.

Nice-to-haves

• A Master's degree is a plus.
• Proficiency using analytic tools and data visualization platforms.
• Strong problem-solving skills and the ability to think strategically.
• Strong analytical skills and the ability to interpret data to drive product decisions.
• Proven track record of successfully optimizing order conversion and driving business growth.
• Familiarity with Agile/Scrum methodologies.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance