Senior Product Manager, eCommerce & Marketing Technology

Formlabs - Somerville, MA

Full-time - Senior

Somerville, MA

Machinery Manufacturing

About the position

Formlabs is seeking a Senior Product Manager to enhance our core eCommerce experience on formlabs.com and our marketing automation capabilities. This role is pivotal in managing the roadmap and development of our eCommerce and marketing technologies, which are essential for providing a seamless experience for our customers and driving the growth of Formlabs. The Senior Product Manager will oversee the development, implementation, and maintenance of all e-commerce websites, web applications, and marketing communications, ensuring they function effectively across various platforms and systems, including Salesforce and Netsuite. The Senior Product Manager will be responsible for driving website performance metrics such as lead generation, conversion rates, and eCommerce sales, which directly impact the company's financial success. This position requires a strategic thinker who can own and generate key performance metrics and reporting related to site performance. The ideal candidate will be a thought leader, guiding the website to become the primary destination for transactional product sales and customer engagement. In this role, you will support key product launches, optimize site performance to reduce load times, and communicate effectively with senior management and department heads to develop innovative strategies for the website's future. You will also proactively drive the launch of new features and updates through Agile methodologies, collaborating with other technology teams to create comprehensive solutions that enhance marketing and sales efforts.

Responsibilities

• Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
• Own and generate all key metrics, and reporting related to site performance
• Be the thought leader and strategy owner of making the web site the go-to place for transactional product sales and learning
• Drive easy to use and internal adoption of site updates for all parties within Formlabs
• Support key product launches on short timelines
• Build and maintain a performant site through performance optimizations to reduce page load times
• Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
• Proactively drive the launch of new features and site updates through Agile sprint grooming, planning, and execution process
• Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales

Requirements

• Bachelor's degree in Computer Science, a related field, or equivalent experience
• 8+ years of eCommerce, marketing technology, marketing automation experience either as a developer or a product manager
• Strong knowledge on A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
• Strong knowledge of web server architecture & infrastructure
• Strong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)
• Ability to inspire, motivate and lead cross-functional teams

Nice-to-haves

• Prior software development experience
• Experience with Agile/Scrum development methodologies
• Passion and experience in 3D printing
• Familiarity with Google applications such as GA4, Google Tag Manager
• Experience with AB testing platforms
• Familiarity with Segment, Marketo, Django CMS, Magento, Salesforce