Senior Product Manager, Event Technology & Insights

Salesforce - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

The Senior Product Manager for Event Technology & Insights will play a pivotal role within the Marketing organization at Salesforce, focusing on the delivery of innovative in-person experiences through effective product execution and deployment. This position is integral to the Event Technology & Insights team, which is responsible for a cutting-edge technology stack that enhances various experiences across Salesforce's global brand activations. The team aims to connect target audiences with the content they need, facilitating their understanding of Salesforce products and driving business growth. In this role, the Senior Product Manager will oversee the entire lifecycle of in-person events, from awareness and consideration to registration, preparation, on-site engagement, and the post-event journey. This includes managing large-scale customer events such as Dreamforce, Connections, and TrailblazerDX, as well as regional events. The position requires effective stakeholder engagement, maintaining a product roadmap, vendor management, and influencing product leadership. The successful candidate will work in a scrum-agile environment, collaborating with various teams to ensure the successful delivery of complex, multi-year initiatives. The Senior Product Manager will also be responsible for driving the broader digital technology roadmap for In Person Engagement features, leading vendor relationships, and ensuring that Salesforce's needs are met through vendor innovations. Regular updates to leadership and the ability to present strategies and progress to senior executives are essential components of this role. The position requires a flexible work schedule to accommodate collaboration with global partners and stakeholders, ensuring alignment on product vision and roadmap strategy.

Responsibilities

• Drive the broader digital technology roadmap at Salesforce for In Person Engagement features, including Salesforce on Salesforce and vendor review, selection, and oversight
• Lead relationships with our vendors incorporating their innovations into our own product and operational roadmaps while influencing their product roadmaps based on Salesforce's needs
• Provide regular updates to leadership, escalating items when needed but with presence and relationships to identify and resolve most issues independently
• Knowledgeably and successfully present our strategy, roadmap, and current progress/actions to senior executive audiences inside and (as approved with PR) outside the company
• Foster, facilitate, and furnish, timely decision-making across a broad network of stakeholders, delivery partners, and operational teams
• Quickly adopt awareness and demonstrate command of policies, processes, and programs with discernment of the different pressure-points for each
• Collaborate with security, architecture, engineering, quality, support, experience, program, and infrastructure partners in coordinating the delivery of complex, multi-year initiatives
• Represent and lead diverse delivery functions in program/project core team and executive meetings
• Collaborate with partners and stakeholders to build shared understanding on product vision and to gain alignment on roadmap and solution strategy

Requirements

• High energy and passion for the job
• Minimum of 8 years of product management experience
• B.A., B.Sc. or equivalent
• Deep experience in consumer experience, marketing, and digital engagement technologies
• Proven ability to lead vendor analysis and evaluations, maintain on-going vendor relationships and influence vendor roadmaps
• Proven experience in leading third-party vendor roadmap engagements
• Passion for data-driven and metrics-driven decisions
• Familiar and comfortable with agile/scrum development methodologies and hands-on experience with it
• Able to put their hands-on experience to use and work as an individual contributor
• Communicate with business as well as technical audiences. Able to write clear and concise documentation, user stories, and excellent written and spoken communication skills
• Function independently and as part of a team in a (really) fast-paced environment, convey a strong professional image, exhibit interest and positive attitude toward all assigned work, and strive for continuous improvement
• Professionalism, dedication and ability to work in a collaborative team environment
• Impressive presentation skills and experience communicating and convincing audiences from analysts to C-suite

Nice-to-haves

• A sense of humor, and grace under pressure
• Domain expertise in event technology
• Background in technology consulting
• Experience in professional services roles/engagements
• Agile/Scrum certifications