Senior Product Manager, Global Marketing CNS

Novocure - Washington, DC

Full-time - Mid Level

Washington, DC

Professional, Scientific, and Technical Services

About the position

The Senior Product Manager, Global Marketing CNS Cancers is a pivotal role within the Global Product & Portfolio Strategy team at Novocure Inc. This position is primarily focused on managing the brand strategy and communications for Central Nervous System (CNS) indications, particularly in the context of brain metastases in non-small cell lung cancer (NSCLC). The Senior Product Manager will collaborate closely with various teams, including Regional and Country Marketing, Global Medical Affairs, Clinical Development, and Regulatory, to ensure a cohesive approach to market strategy and execution. In this role, the Senior Product Manager will help lead the Global CNS strategy team, known as the CNS forum, specifically for the glioblastoma (GBM) indication. This involves aligning strategies and communications with Regional Marketing and Patient Experience teams to ensure a unified brand message across different markets. The position also entails supporting the onboarding of new countries for the GBM launch, ensuring that branding and communications remain consistent across regional and local markets. The Senior Product Manager will play a crucial role in preparing for the launch of brain metastases for NSCLC, developing the go-to-market strategy in collaboration with the Director of Global Marketing, Medical Affairs, and regional and local markets. This includes crafting messaging and launch campaigns, developing educational materials for key customer segments, and sharing best practices with regional and local teams. The role requires participation in business and strategic planning for current and future indications, applying creativity and innovative thinking to address opportunities and solve business challenges in the oncology therapeutic area.

Responsibilities

• Lead the Global CNS strategy team for the GBM indication to align strategy and communications with Regional Marketing and Patient Experience teams.
• Support onboarding of new countries for launch in GBM.
• Ensure consistency in GBM branding and communications across regional and local markets.
• Assist the Director, Global Marketing CNS in preparation for launch in brain metastases for NSCLC.
• Develop go-to-market strategy for brain metastases in NSCLC in collaboration with Director Global Marketing, Medical Affairs & regional and local markets.
• Create messaging and launch campaign materials.
• Develop educational material for key customer segments.
• Collaborate with regional and local markets to share best practices.
• Participate in business and strategic planning for current and future indications with regional marketing teams and cross-functional partners.
• Apply creativity, innovation, and out-of-the-box thinking in addressing opportunities and solving business and marketplace issues.

Requirements

• Bachelor's degree (or equivalent combination of education and experience) required; MBA or advanced scientific degree desirable.
• Minimum of 5 years' experience in in-line product marketing or global marketing with a focus in the oncology therapeutic area preferred.
• Proven ability to build and maintain partnerships with key opinion leaders.
• Ability to work independently and in a collaborative team environment.
• Willingness to take on multiple tasks simultaneously and perform at high levels.
• Understanding of the activities, regulations, and processes required for successful product marketing in the healthcare industry.
• Excellent written and verbal communication skills; strong listening, presentation, and influencing skills.
• Ability to effectively plan, prioritize, execute, follow up, and anticipate problems.