Senior Product Manager, HCP Marketing - ARISTADA

Alkermes - Waltham, MA

Full-time - Mid Level

Hybrid - Waltham, MA

Chemical Manufacturing

About the position

The Senior Product Manager, HCP Marketing for ARISTADA at Alkermes, Inc. plays a pivotal role in shaping the marketing strategies directed towards healthcare professionals (HCPs) across various care settings. This position is integral to the success of Aristada, an established brand within the company's portfolio. The individual in this role will be tasked with developing and implementing both strategic and tactical marketing programs that effectively support the brand's objectives. Reporting directly to the Director of HCP Marketing, the Senior Product Manager will collaborate closely with cross-functional teams to ensure alignment and execution of marketing initiatives that resonate with HCP stakeholders. In this dynamic role, the Senior Product Manager will analyze market trends, assess competitive landscapes, and leverage insights to inform marketing strategies. The position requires a deep understanding of the healthcare ecosystem and the ability to engage with various stakeholders, including physicians, nurses, and other healthcare providers. The successful candidate will be expected to lead projects from conception through execution, ensuring that all marketing efforts are data-driven and aligned with the overall business goals of Alkermes. Alkermes has embraced a hybrid working model, allowing for flexibility in work arrangements. This role will require the Senior Product Manager to spend approximately 60% of their time in the office and 40% working from home, fostering a balance that supports both collaboration and individual productivity.

Responsibilities

• Develop and implement strategic marketing programs for Aristada targeting HCP stakeholders.
• Collaborate with cross-functional teams to ensure alignment on marketing initiatives.
• Analyze market trends and competitive landscape to inform marketing strategies.
• Engage with healthcare professionals to understand their needs and preferences.
• Lead projects from conception through execution, ensuring data-driven decision making.

Requirements

• Proven experience in product management or marketing within the pharmaceutical or healthcare industry.
• Strong understanding of HCP marketing strategies and tactics.
• Ability to analyze market data and derive actionable insights.
• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Demonstrated ability to lead cross-functional teams and projects.

Nice-to-haves

• Experience with established pharmaceutical brands.
• Familiarity with hybrid working environments and remote collaboration tools.

Benefits

• Flexible working environment with a hybrid model.
• Comprehensive health insurance coverage.
• Opportunities for professional development and training.