Senior Product Manager, Rare Disease Marketing

Blueprint Medicines - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Professional, Scientific, and Technical Services

About the position

Blueprint Medicines is seeking a Senior Product Manager for Rare Disease Marketing to play a pivotal role in transforming hope into reality for patients with Indolent Systemic Mastocytosis through the marketing of AYVAKIT. This position requires a commercial marketer with a strong background in pharmaceutical and multichannel marketing to enhance the awareness and reach of our product. The successful candidate will be responsible for building and optimizing direct-to-consumer (DTC) marketing initiatives aimed at patients and caregivers, utilizing various platforms to effectively communicate the brand's message. In this dynamic role, you will collaborate closely with key stakeholders across the brand team and other cross-functional partners. The ability to adapt and prioritize in response to changing business needs is crucial. You will own the tactical implementation of consumer-focused marketing campaigns across multiple channels, including digital, social media, print, and customer relationship management (CRM). Your responsibilities will also include planning, executing, and optimizing a multi-channel CRM program, leveraging data and insights to enhance engagement and retention. Additionally, you will implement the Patient Ambassador Program strategy, ensuring it aligns with overall patient engagement and marketing goals. This includes developing program materials, training resources, and communication tools. You will drive effective collaboration with various departments, including marketing, sales, advocacy, corporate affairs, and compliance, to meet or exceed brand objectives while ensuring legal and regulatory compliance of all marketing materials. Presenting performance metrics and critical business information to senior leadership will also be part of your role, along with managing agency partner relationships and related budgets.

Responsibilities

• Own the tactical implementation of consumer-focused marketing campaigns across various channels, including digital, social media, print, and CRM.
• Plan, execute, and optimize multi-channel CRM program, including email and SMS, using data/insights to improve engagement and retention.
• Implement the Patient Ambassador Program strategy, ensuring alignment with overall patient engagement and marketing goals including the development of program materials, training resources, and communication tools.
• Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory, and compliance to appropriately meet or exceed brand objectives.
• Ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Interface and present to senior leadership on performance and other business critical information.
• Manage agency partner relationships, workflows, and related expense budgets.

Requirements

• Bachelor's degree required; MBA or equivalent advanced degree preferred.
• 5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena.
• Ability to travel 20% or as needed for conferences and meetings.

Nice-to-haves

• Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans.
• Operational knowledge of medical, regulatory, legal review process.
• Rare disease experience preferred.
• Strong patient orientation with organizational, interpersonal, and presentation skills.
• Skilled at building and maintaining effective relationships and operating in a cross-functional environment.
• Results-oriented, exhibits leadership skills, and ability to influence without authority.
• Strong analytical, problem solving, and strategic thinking skills.
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.