Senior Product Manager, RSV Marketing - Vaccines

Sanofi - Bridgewater Township, NJ

Full-time - Mid Level

Bridgewater Township, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Senior Product Manager, RSV Marketing will play a crucial role in developing and implementing healthcare professional (HCP) marketing strategies for a leading global healthcare company focused on vaccines. This position involves collaboration with cross-functional teams to drive impactful disease and brand messaging, manage marketing initiatives, and contribute to strategic integrated marketing plans.

Responsibilities

• Lead overall development of 2024 offer and customer purchase program through collaboration with cross functional teams
• Lead overall development of an implementation strategy and tactics resulting in high coverage rates within eligible patient populations
• Development of HCP disease awareness and branded sales force materials
• Support development of competitive defense strategies and tactics
• Support other HCP related tactics
• Manage POA and sales meeting execution for RSV Franchise content
• Participate in market research and interact with customer-facing teams to mine customer insights
• Contribute to the development of strategic integrated marketing plans
• Measure impact of HCP tactics

Requirements

• B.A. or B.S. degree is required
• 3+ years of relevant industry experience with a minimum of 2+ years of marketing experience in either vaccines or specialty pharmaceuticals
• Pharmaceutical sales experience and experience working with field sales teams in a marketing role
• Strong project management skills; demonstrated experience managing multiple cross functional projects and external vendors
• Demonstrated ability to work cross functionally in a matrix environment
• Excellent oral and written communication with a strong attention to detail
• Ability to build relationships and collaborate with others to achieve mutual objectives
• Creativity, enthusiasm, analytical acumen, and exceptional overall business insight are fundamental

Nice-to-haves

• RSV or pediatric experience preferred
• Market Research experience is preferred
• Sales experience is preferred

Benefits

• High-quality healthcare
• Prevention and wellness programs
• At least 14 weeks' gender-neutral parental leave
• Opportunities for career growth and development
• Thoughtful rewards package that recognizes contributions