Senior Product Manager, Shoptab User Growth - TikTok Shop - Seattle

$156,864 - $296,020/Yr

Tiktok - Seattle, WA

Full-time - Senior

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Manager for TikTok Shop's User Growth Team will be responsible for developing and executing growth strategies for the TikTok Shopping Center in the US. This role involves leveraging data and insights to optimize user acquisition and retention, designing incentive programs, and collaborating with cross-functional teams to enhance the user experience and drive business metrics.

Responsibilities

• Work for the user growth of TikTok Shop's Shopping Center Business (E-commerce business) in the US.
• Design and execute growth strategies/features based on US peculiarities; launch experiments based on localized promotion and incentives, then gradually optimize its ROI performance.
• Incentive design, including coupons and direct product subsidies, to improve key metrics, including the number of new customers, CVR, targeting user cohorts' conversion rate, repurchase rate, average order value, etc.
• Work cross-functionally with Operation, Feature PM, Data Science, Algo team, etc, closely to drive the growth of TikTok Shop.
• Design the overall user conversion funnel and user lifecycle flow with business and PM teams to amplify the impact of user incentives.
• Facilitate collaboration between mid-platform teams by contributing insights to the user growth team and deploying the latest tools/best practices from HQ to the business.

Requirements

• Bachelor's degree in Business, Economics, Computer Science, or a related field.
• 5+ years of relevant experience in E-commerce or operations in a technology company.
• 3+ years of E-commerce experience; familiar with E-commerce user growth strategies; Good at ROI and LTV model, budget allocation, and incentives design, including shipping, coupon, strikethrough price, etc.
• Expert in user experience design Based on shopping mall/marketplace scenarios to optimize user conversion funnel.
• Experience with team management and independently responsible for core business metrics.
• Strategic and logical thinker with effective planning, analytical, and problem-solving abilities. Capable of in-depth data interpretation and highly data-sensitive.
• Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Nice-to-haves

• Masters Degree in Business, Economics, Computer Science, or a related field.
• 5+ years of E-commerce experience; familiar with E-commerce user growth strategies; Good at ROI and LTV model, budget allocation, and incentives design, including shipping, coupon, strikethrough price, etc.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.