Senior Product Manager, Upstream Patient Marketing, WATCHMAN

Boston Scientific - Maple Grove, MN

Full-time - Mid Level

Maple Grove, MN

Miscellaneous Manufacturing

About the position

The Senior Product Manager for Upstream Patient Marketing at Boston Scientific will lead the WATCHMAN Direct-to-Patient Team, focusing on developing and executing strategic marketing initiatives that enhance patient understanding and adoption of the WATCHMAN therapy. This role requires collaboration with cross-functional teams to create impactful marketing programs and tools, while continuously measuring and improving marketing effectiveness.

Responsibilities

• Planning and executing marketing programs for the WATCHMAN Patient Campaign through various channels to build brand loyalty and increase therapy adoption.
• Identifying opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve goals.
• Creating actionable, high-impact programs and tools in partnership with creative marketing teams and agencies to empower patient mindset.
• Understanding market and clinical trends to evolve patient programs and messaging for awareness and education.
• Promoting the WATCHMAN Direct to Patient message and advocating for patient awareness both internally and externally.
• Establishing strong relationships with key functions impacting marketing activities such as Clinical, Medical Education, regulatory, legal, and finance.
• Measuring the impact of marketing and field initiatives, generating early learnings, and driving continuous improvement across initiatives.
• Developing a roadmap for improvements and business cases for necessary changes to enhance programs and service offerings.
• Preparing and presenting campaign results to various organizational levels in audience-specific language with a focus on action-oriented decision-making.

Requirements

• Bachelor's degree
• 5+ years of successful related experience in pharmaceutical, medical device, CPG, or other consumer-centric industries
• Demonstrated success leading in a team environment
• Ability to manage multiple stakeholders, programs, and changing priorities
• Ability to travel up to 10%

Nice-to-haves

• Excellent communication and interpersonal skills
• Entrepreneurial spirit balanced with collaborative style and professional maturity

Benefits

• Access to the latest tools, information, and training to advance skills and career
• Support for progressing in career ambitions
• Diverse and high-performing teams
• Opportunities for professional development