Senior Product Manager, US Cell Therapy Patient Marketing, Breyanzi

Disability Solutions - Madison, WI

Full-time - Mid Level

Hybrid - Madison, WI

About the position

The Senior Product Manager for US Cell Therapy Patient Marketing at Bristol Myers Squibb will play a pivotal role in developing and implementing marketing strategies for the Breyanzi brand. This position focuses on driving patient and caregiver education initiatives, collaborating with cross-functional teams, and managing promotional materials to enhance the brand's market presence. The role requires strategic thinking, strong communication skills, and the ability to navigate complex environments to achieve business objectives.

Responsibilities

• Develop comprehensive peer-to-peer/medical education strategy, leveraging complementary stakeholder/resource capabilities.
• Drive execution of the patient and caregiver education tactical plans.
• Develop metrics and best-practices supporting execution and optimization of Breyanzi business across indications.
• Navigate internal MLR review processes independently and work with cross-functional matrix partners to ensure timely and accurate preparation of tactical projects.
• Manage agency/vendor partners in development of promotional materials and tactics.
• Regularly evaluate competitive landscape and marketplace dynamics.
• Engage in, evaluate ongoing market research projects and interact with customer-facing teams to mine customer insights.
• Contribute tactical and strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc.
• Partner with omnichannel, corporate communications, and advocacy matrix teams on development of appropriate programs/projects that support the strategy.
• Build a strong relationship and work collaboratively with medical, legal and regulatory team to develop and execute high impact marketing materials.
• Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patient materials.
• Operational and budget responsibility as needed (e.g. monthly finance meetings, functional planning, etc.)

Requirements

• MBA or another Advanced Degree Strongly Preferred
• 3-5 years of relevant experience (pharmaceutical/biotech or related agency)
• Strong written and verbal communication skills
• Demonstrated ability to think strategically, drive execution, foster relationships and build alignment
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
• Excellent written and oral communication skills required
• Experience working with and leading multi-functional teams to accomplish specific objectives and goals
• Strong ability to comprehend and discuss deep clinical data
• Hematology, Oncology or Cell Therapy/Gene Therapy experience strongly preferred
• Experience in patient brand strategy and implementation
• Experience in working with agencies to develop patient insights into creative campaigns and messaging
• Strong knowledge of omnichannel marketing
• Experience working with cross-functional teams, e.g. Market Research, HCP Marketing, Business Insights and Technology, Review Committees
• Strategic thinking, problem-solving, communication, influencing skills

Nice-to-haves

• Experience in patient brand strategy and implementation
• Experience working with agencies to develop patient insights into creative campaigns and messaging
• Strong knowledge of omnichannel marketing

Benefits

• Competitive salary
• Comprehensive health insurance
• Retirement savings plan
• Flexible work environment
• Professional development opportunities