Senior Product Manager, US Cell Therapy Patient Marketing, Breyanzi

Bristol-Myers Squibb - Madison, NJ

Full-time - Mid Level

Hybrid - Madison, NJ

Chemical Manufacturing

About the position

The Senior Product Manager for US Cell Therapy Patient Marketing at Bristol Myers Squibb will play a crucial role in developing and implementing marketing strategies for the Breyanzi brand. This position involves collaboration with cross-functional teams to drive business initiatives and enhance patient and caregiver education. The role requires a results-oriented marketer who can navigate complex environments and manage agency partnerships effectively.

Responsibilities

• Develop comprehensive peer-to-peer/medical education strategy, leveraging complementary stakeholder/resource capabilities
• Drive execution of the patient and caregiver education tactical plans
• Develop metrics and best-practices supporting execution and optimization of Breyanzi business across indications
• Navigate internal MLR review processes independently and work with cross-functional matrix partners to ensure timely and accurate preparation of tactical projects
• Manage agency/vendor partners in development of promotional materials and tactics
• Regularly evaluate competitive landscape and marketplace dynamics
• Engage in, evaluate ongoing market research projects and interact with customer-facing teams to mine customer insights
• Contribute tactical and strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc.
• Partner with omnichannel, corporate communications, and advocacy matrix teams on development of appropriate programs/projects that support the strategy
• Build a strong relationship and work collaboratively with medical, legal and regulatory team to develop and execute high impact marketing materials
• Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patient materials
• Operational and budget responsibility as needed (e.g. monthly finance meetings, functional planning, etc.)

Requirements

• MBA or another Advanced Degree Strongly Preferred
• 3-5 years of relevant experience (pharmaceutical/biotech or related agency)
• Strong written and verbal communication skills
• Demonstrated ability to think strategically, drive execution, foster relationships and build alignment
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
• Excellent written and oral communication skills required
• Experience working with and leading multi-functional teams to accomplish specific objectives and goals
• Strong ability to comprehend and discuss deep clinical data
• Hematology, Oncology or Cell Therapy/Gene Therapy experience strongly preferred
• Experience in patient brand strategy and implementation
• Experience in working with agencies to develop patient insights into creative campaigns and messaging
• Strong knowledge of omnichannel marketing
• Experience working with cross-functional teams, e.g. Market Research, HCP Marketing, Business Insights and Technology, Review Committees
• Strategic thinking, problem-solving, communication, influencing skills

Nice-to-haves

• Experience in digital marketing strategies
• Familiarity with regulatory requirements in pharmaceutical marketing
• Ability to analyze and interpret market research data

Benefits

• Competitive salary
• Health insurance
• 401k plan
• Paid time off
• Flexible work arrangements
• Professional development opportunities