Senior Product Marketing Manager Ad Tech (Agency) , Amazon Ads - PMM

$128,600 - $212,600/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for Ad Tech at Amazon Ads is responsible for driving the messaging strategy for a comprehensive suite of advertising technology solutions. This role focuses on articulating how these solutions address the business challenges faced by agencies and holds a significant impact on product marketing efforts. The position requires a strategic thinker with a deep understanding of the Ad Tech landscape and experience in marketing, particularly within media agencies. The successful candidate will develop compelling narratives, collaborate with cross-functional teams, and execute strategic marketing initiatives to enhance product adoption and market perception.

Responsibilities

• Build the messaging framework outlining messaging priorities and communication goals for products or themes.
• Liaise with sales, product, and cross-functional marketing teams to develop customer-facing materials such as pitch decks and case studies.
• Act as a conduit between product and sales by providing market feedback and insights into features.
• Collaborate with Educational Marketing to develop and update training materials for sales teams.
• Introduce fresh sales and marketing strategies to the team.
• Manage logistics and collateral for ad tech industry events and trade marketing initiatives.
• Outline and manage product marketing deployment timelines.
• Educate other departments on current product messaging.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market strategies for consumer software or hardware product launches.

Nice-to-haves

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience presenting metrics and progress to senior leadership.
• Prior success in executing large-scale project plans with multiple teams.

Benefits

• Comprehensive medical, financial, and other benefits packages.
• Equity and sign-on payments as part of total compensation.