Senior Product Marketing Manager, Advertising

$94,500 - $135,000/Yr

Dotdash Meredith - New York, NY

Full-time - Mid Level

Onsite - New York, NY

Publishing Industries

About the position

Dotdash Meredith seeks a Senior Product Marketing Manager, Advertising, who will drive product marketing and strategy for our advertising products that help drive innovation for more than 40 brands that reach over 200 million users each month. You'll report to the Director of Ad Product Marketing and partner with the CROs, product managers, sales marketing leadership, and pre- and post-sales stakeholders to develop and execute a robust ad product roadmap that leverages our unique capabilities: evergreen & intent-centric content, SEO expertise, data science, beautiful design, and respectful monetization. You'll help millions of users find answers, solve problems, and get inspired across Dotdash Meredith's portfolio of award-winning brands by developing innovative advertising packages, designing and executing ad product marketing strategies, and implementing scalable feedback loops that ensure ad product roadmaps align with the evolving needs of our end-users and advertisers. This position is fully remote with no in-office requirements.

Responsibilities

• Develop, review, and gain buy-in on the ad product roadmap and strategy with CROs across 8 key verticals, GMs, Sales Leadership, Advertising Product Management team, and other senior cross-functional team members.
• Support the development of messaging and positioning for our Ad Products, emphasizing their unique value proposition in driving meaningful consumer engagement and advertiser performance.
• Explore, pitch, and implement new ad formats that are going to drive user action and engagement, while exciting advertisers.
• Understand the key performance and financial indicators of advertising across the brands and what fluctuations or volatility in those metrics could mean to the business and our systems.
• Use financial analysis and modeling to evaluate and prioritize strategic opportunities. Generate reports and dashboards to measure success of initiatives.
• Coordinate with Product Managers, Sales, and Sales Support teams on the sequence of cross-team projects.
• Lead conversations and efforts to make our ad product-market fit optimal for sales success, consumer engagement, and advertiser performance.
• Collaborate cross-functionally to ensure alignment and effectiveness of marketing initiatives, leveraging customer insights and feedback to refine messaging and product positioning.
• Conduct studies of consumers on the sites, engaging with advertising products, and analyze what's working and what's not.
• Analyze the user flow and define products that help users take action and deepen advertiser brand engagement.
• Work with Revenue Strategy and Campaign Insights teams to understand revenue success and performance of ad product suite to drive sell-through and renewal of ad products.
• Conduct market research and competitive analysis to identify emerging trends and opportunities, informing product development and marketing strategies to maintain our competitive edge.
• Keep a pulse on new innovations in market -- from both advertising partners and competitors alike, while feeding in the most impactful into the product roadmap.
• Facilitate process definition and define business rules by partnering with internal teams responsible for pre-sales, sales activation, and post-sales.
• Walk Sellers and Sales Marketers through product features and benefits. Teach the revenue operations, sales, and production teams how to use, sell, and execute a new product/feature.

Requirements

• 5+ years of hands-on product marketing-strategy, analysis, and day-to-day product strategy development, ideation, and execution.
• 2+ years of experience in marketing or operations for social ad products.
• Deep knowledge of what makes for great consumer and advertising experiences because you've done this before, e.g. experience at a premium digital publisher, social network, adtech/martech platform, or digital media agency.
• Experience working directly with revenue operations, sales & sales support teams, and/or advertising clients.
• Excellent data analysis and data-driven decision making skills, familiarity with building revenue models.
• A passion for figuring out advertiser problems and pain points and their intersection with consumer needs.
• Ability to juggle the needs of multiple brand and product categories and execute strategic product plans for each of them.
• Excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products and articulate complex concepts clearly and persuasively.
• Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.
• Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.
• Solid understanding of the digital advertising, media buying, and measurement technology ecosystem.