Senior Product Marketing Manager, AI Business Unit

$116,550 - $186,350/Yr

Red Hat - Boston, MA

Full-time - Senior

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for the Artificial Intelligence (AI) Business Unit at Red Hat will be responsible for developing and executing go-to-market strategies for AI products, including Red Hat OpenShift AI and RHEL AI. This role requires a deep understanding of the AI market, competition, and customer needs to drive awareness and adoption of the AI portfolio. The ideal candidate will engage with customers and prospects, enabling sales teams, and ensuring successful product launches.

Responsibilities

• Enable sales teams with messaging/materials to drive pipeline/revenue
• Collaborate with PM/TMM teams to ensure alignment in GTM approach
• Provide other marketing teams with differentiated content & messaging to execute on GTM plans
• Help customers onboard quickly and fully understand the capabilities of our products
• Collaborate with corporate marketing teams to support execution of demand generation, references, events, digital campaigns, etc.
• Be accountable for the success of product/feature launches
• Create messaging and customer-facing materials that drive engagement and help drive pipeline/revenue
• Lead launches of new products and/or capabilities
• Create event strategy and bring in needed support teams to help execute
• Write/create differentiated messaging and content for both outbound and inbound audiences

Requirements

• Ability to learn quickly in a fast-paced environment
• Experience in driving complex projects to completion and on time
• Passion and curiosity to learn more about the AI market
• Experience with analyzing data to foster data-driven decisions
• Experience leveraging excellent written and verbal communication skills to tell compelling stories and write simple, consumable messaging
• Ability to synthesize technical information from a variety of stakeholders into a coherent story or message with clearly articulated business value
• Understanding of different content needs for marketing funnel development as well as current martech practices to produce different kinds of content
• Excellent consensus building/driving marketing influence, critical thinking and problem solving skills
• Experience with social media marketing
• Willingness to travel up to 25% for planning meetings, customer engagements, and conferences

Nice-to-haves

• Basic understanding of the AI market landscape and its associated technologies
• Pragmatic Marketing and/or Product Marketing Alliance certifications

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Employee stock purchase plan
• Family planning reimbursement
• Tuition reimbursement
• Transportation expense account
• Employee assistance program