Senior Product Marketing Manager, Amazon Device Solutions

$128,600 - $212,600/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for Amazon Device Solutions (ADS) is responsible for spearheading the marketing strategy and execution for innovative B2B products, including the Amazon Signage Stick. This role involves crafting compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets. The position is crucial for establishing ADS's presence in the multi-billion dollar digital signage market, driving product awareness, optimizing the B2B customer experience, and supporting strategic planning for new offerings.

Responsibilities

• Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing
• Conduct market research and competitive analysis to inform product positioning and marketing strategies
• Create compelling content and sales enablement materials that translate technical features into B2B customer benefits
• Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches
• Develop and manage relationships with key industry partners for co-marketing initiatives
• Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights to leadership
• Lead the creation and execution of marketing strategies for major Amazon events and initiatives
• Manage the marketing budget and allocate resources for maximum impact across various initiatives
• Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets
• Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space
• Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks
• Manage relationships with partners, integrators and customers to develop co-marketing initiatives

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of product marketing or digital marketing experience in B2B technology products, particularly in digital signage, IoT, or related fields
• Proven track record of developing and executing successful product marketing strategies
• Excellent analytical skills with the ability to translate data into actionable marketing insights
• Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
• Experience with content management software (CMS)
• Excellent leadership skills with the ability to create and execute vision across cross-functional teams, such as Product, Sales, and Engineering teams

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• MBA or advanced degree in a related field
• Experience leading go-to-market for software or hardware product launches, particularly in the B2B technology space
• Demonstrated ability to think strategically, understand complex business strategies, and provide consultative business analysis
• Deep experience in B2B product marketing and merchandising, including go-to-market strategy development
• Proven track record of delivering results and driving website optimization and conversion in B2B contexts
• Experience with customer segmentation, profiling, and behavior analysis in B2B markets
• Proficiency with analytics tools, web traffic reporting, and data visualization techniques
• Experience with A/B and multivariate testing, particularly in optimizing B2B customer journeys
• Track record of successful campaign launches through 3rd party partners and managing large-scale marketing programs
• Excellent project management skills, including the ability to scope, execute, and deliver projects to strict deadlines
• Knowledge of Amazon's technology ecosystem and business model
• Self-motivated individual with a bias for action and the ability to thrive in a fast-paced environment
• Passion for data analysis and uncovering actionable insights to drive business decisions
• Exceptional written and verbal communication skills, with a proven ability to create compelling, on-brand content for B2B audiences. Demonstrates excellence in writing, copyediting, and articulating complex ideas across various platforms.

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Paid time off and holidays
• Flexible work arrangements
• Employee discounts and perks