Senior Product Marketing Manager, Amazon Out of Home Marketing

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for Amazon Out of Home Marketing will lead the go-to-market strategy for Amazon's physical marketing channels, focusing on delivery vans and packaging marketing. This role requires a customer-obsessed and analytical individual who can drive results through scalable processes and mechanisms. The successful candidate will be responsible for defining high-quality marketing strategies, building relationships across teams, and solving complex problems to enhance customer experience.

Responsibilities

• Develop, execute, and steward marketing initiatives with clear objectives and deliverables.
• Simplify approval and communication workflows to increase speed to market.
• Use data and listening tools to understand customer responses to marketing campaigns.
• Oversee the end-to-end campaign process and ensure timely delivery of campaigns.
• Build relationships with category, marketing, and operations teams to understand their business needs and challenges.
• Identify barriers to market scalability and develop strategies to overcome them.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Nice-to-haves

• Experience with customer segmentation, profiling, and targeting.

Benefits

• Competitive salary based on market location and experience.
• Equity and sign-on payments may be included in the compensation package.
• Full range of medical, financial, and other benefits.