Senior Product Marketing Manager, Amazon Smart Vehicles

$128,600 - $212,600/Yr

Amazon - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for Amazon Smart Vehicles will play a pivotal role in shaping the future of automotive in-cabin experiences. This position is designed for individuals who are passionate about the automotive industry and are eager to influence the way Amazon defines and creates next-generation automotive technologies. The successful candidate will thrive in a fast-paced, ambiguous environment and will be responsible for defining and delivering product and brand messages to partners and developers, positioning Amazon as a leader in the auto-tech industry. In this role, you will be at the intersection of product management and marketing communications, tasked with creating a compelling product narrative on a global scale. You will lead all go-to-market (GTM) activities aimed at both partner and developer audiences, building relationships and leveraging your industry knowledge to interface with automotive OEMs. Collaborating closely with the product team, you will ensure that the voice of the customer is integrated into product strategy and feature prioritization. Your responsibilities will also include crafting compelling product messaging, positioning, and naming that will guide external marketing and communications efforts. This highly visible position requires interaction at all levels and functions of the business. Success in this role demands a strategic and tactical mindset, as you will be responsible for everything from high-level strategy creation to the execution of detailed plans. You will need to be a self-starter, comfortable with ambiguity, and capable of managing individual responsibilities in a dynamic environment. The ideal candidate will be customer-obsessed, able to leverage data and insights to influence strategy, and possess experience in B2B automotive marketing targeting OEMs and developers. A typical day may involve transitioning from writing a visionary product marketing strategy document to representing customer insights in product meetings, and leading high-stakes pitches to C-suite executives at automotive OEMs. You will also be responsible for maintaining developer-facing blogs and websites, as well as developing messaging and positioning for global product launches.

Responsibilities

• Create the overall outbound messaging and communication strategy to guide our global marketing, PR/AR, and BD teams.
• Partner with Product teams to inform product requirements docs with deep customer and/or OEM insight.
• Develop compelling marketing assets, including executive-level pitch decks, blog posts, videos, and web pages for both partner and developer audiences.
• Research and synthesize the customer voice and provide feedback into the product strategy to shape product definition of key product features and functions.
• Partner with the Partner Marketing and Product Engagement teams to define and prioritize key marketing messages that will most likely resonate with the target market, leading to customer acquisition, engagement and loyalty.
• Write strategies and plans that effectively communicate big-picture strategies and influence internal stakeholders.
• Obsess about getting the right message in the right format to the right customer while you function as the subject matter expert for both internal and external audiences.

Requirements

• 8+ years' experience in product strategy/marketing/management
• Experience developing product go to market strategies, and influencing senior managers and peers on the approach.
• Experience creating compelling marketing content presentations and strong business writing skills
• Demonstrated success with B2B and B2C product marketing launches
• Experience developing digital and physical event presentations of new products and partnerships; including video content, physical booth space, and product demonstrations.
• Proven experience creating strategies and ownership of the execution to achieve results
• Strong understanding of the automotive industry, and success marketing to all levels of the product development value chain (OEMs, Tier I's/SI's, developers)
• Excellent oral and written communication and executive presentation skills; with examples of using those skills to influence others in the organization
• Demonstrated ability to manage multiple projects across functional teams, including merchandising, design, marketing, and operations
• Bachelor's degree in marketing, business, communications, or relevant field of study, MBA preferred

Nice-to-haves

• MBA

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible work hours
• Opportunities for professional development and career growth