Senior Product Marketing Manager - Apple Music

$137,100 - $255,700/Yr

Apple - Culver City, CA

Full-time - Senior

Culver City, CA

Computer and Electronic Product Manufacturing

About the position

The Senior Product Marketing Manager at Apple Music is responsible for crafting and conveying the unique value of Apple Music to the world. This role involves leading cross-functional teams to develop and implement product marketing strategies that drive awareness and interest in Apple Music's innovative features and technology. The ideal candidate will possess exceptional storytelling and communication skills, and will be comfortable engaging with the press. This position requires strong collaboration with product, engineering, design, and marketing teams to ensure consistent execution of marketing plans.

Responsibilities

• Develop the ongoing communications strategy, positioning, and messaging of Apple Music product features.
• Collaborate with marketing, product, design, engineering, business, and editorial to align on key product priorities and achievements.
• Work closely with Apple Music PR to craft product messaging for press-facing communications, including press releases and briefing materials.
• Represent Apple Music at PR approved press briefings, industry events, conferences, and media engagements.
• Monitor and synthesize various data sources to distill insights that can help shape or refine product features communications strategy.
• Define positioning and messaging to be used in all associated customer-facing assets.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 10 years of proven experience in product marketing, communications, or a similar role with a strong emphasis on presentation design and delivery.
• Strong background in the music, entertainment, or technology industries.

Nice-to-haves

• Deep experience and relationships with tech press.
• Music press experience and relationships preferred.
• In-depth understanding of Apple's ecosystem and the music streaming landscape.
• Superb communication, presentation, and storytelling skills.
• A keen eye for design, aesthetics, and attention to detail.
• Phenomenal collaboration and inter-personal skills.
• Self-starter and creative problem-solver with a positive attitude.
• Possesses a passion for music and understanding of its impact.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses including tuition
• Discretionary bonuses or commission payments
• Relocation assistance