Amazon - Lynnwood, WA
posted 4 months ago
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers, including the fastest-growing startups, largest enterprises, and leading government agencies, are using AWS to lower costs, become more agile, and innovate faster. As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including AWS Amplify and generative AI technologies. These services are aimed at increasing developer productivity, accelerating modern software development and release processes, and removing developer friction. In this role, you will be responsible for driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will collaborate closely with engineering teams to shape the product vision and prioritize features, ensuring that the marketing strategies align with the overall business goals. This position offers a unique opportunity to work on a strategic and rapidly growing business, allowing you to make a significant impact every day. Desired candidates should have demonstrated work experience in product or technical marketing, owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision-makers. You will work at both the strategic and tactical level, defining, owning, and executing service launch plans and content plans, while also crafting and executing campaigns that leverage organic channels to reach our customers and enhance their understanding and usage of AWS Developer Tools services.