Senior Product Marketing Manager, AWS Local Zones, AWS Global Infrastructure

$128,600 - $212,600/Yr

Amazon - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for AWS Local Zones will lead the marketing strategy, messaging, and global launches for AWS Local Zones and AWS Dedicated Local Zones. This role focuses on creating compelling narratives and content that resonate with customers, driving awareness and adoption of AWS services. The position requires collaboration with cross-functional teams to articulate the benefits of AWS Local Zones and to execute strategic marketing campaigns across various digital channels.

Responsibilities

• Craft and develop compelling audience and initiative specific messages and tools such as product videos, collateral, eBooks, presentations, and how-to guides.
• Test and refine new marketing approaches and channels to reach and engage key audiences.
• Articulate the benefits of the AWS cloud across all marketing collateral.
• Collaborate with Product, Field Marketing, Public Relations, and Partners to communicate AWS Local Zones benefits to enterprise buyers.
• Drive marketing and thought leadership campaigns across digital channels to increase awareness and adoption of AWS Local Zones.
• Clearly communicate the benefits of AWS Local Zones while focusing on the uniqueness of in-country region launches across all marketing assets.
• Lead and execute on strategic launches working across engineering, field marketing, product, analyst relations, and public relations teams.

Requirements

• 7+ years of professional non-internship marketing experience
• Experience leading go-to-market for consumer software or hardware product launches
• Experience in driving execution of large-scale project plans with multiple teams
• Bachelor's degree in management, business administration, economics, engineering, or marketing
• 7+ years of product marketing experience developing messaging, positioning, and marketing content for complex technology services at a global company.

Nice-to-haves

• Experience with customer segmentation, profiling, and targeting

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture
• Employee-led affinity groups and ongoing learning experiences