Senior Product Marketing Manager (B2B)

Cargurus - Boston, MA

Full-time - Mid Level

Boston, MA

251-500 employees

Motor Vehicle and Parts Dealers

About the position

The Senior Product Marketing Manager at CarGurus will lead go-to-market (GTM) efforts for dealer products, collaborating closely with Sales and Product teams to influence the product roadmap and drive product success. This role requires a deep understanding of dealer customers, translating insights into actionable strategies to enhance customer satisfaction and product positioning.

Responsibilities

• Partner with product and sales across the entire product lifecycle, shaping the product roadmap and executing GTM strategies.
• Align team's priorities with product and revenue objectives, measuring results to ensure business impact.
• Represent the voice of the customer, developing a deep understanding of customers and products.
• Leverage NPS and customer insights to identify improvement opportunities and influence the product roadmap.
• Tell compelling stories to stakeholders based on customer insights derived from data.
• Develop strategies for product positioning and messaging across dealer products.
• Work closely with the sales team to provide tools and resources for effective communication of product value.
• Create marketing collateral, pitch decks, and sales enablement materials that align with CarGurus brand and resonate with dealers.
• Develop creative strategies and a portfolio of assets for B2B Marketing to drive demand generation and customer retention.
• Demonstrate strong copywriting and creative judgment in marketing communications.
• Implement project management strategies that align with organizational goals, managing cross-functional dependencies.

Requirements

• Bachelor's degree
• 6-8 years of experience in product marketing, with at least 4 years in a relevant role.
• Excellent written and verbal communication skills, with a strong storytelling ability.
• Proven track record of developing and executing successful go-to-market strategies for B2B products.
• Ability to develop cross-functional relationships and work closely with product and sales teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits

• Equity for all employees
• Career development programs
• Corporate giving programs
• Employee resource groups (ERGs)
• Flexible hybrid work model
• Robust time off policies
• Daily free lunch
• New car discount
• Meditation and fitness apps
• Commuting cost coverage