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Tenable, Inc.posted about 2 months ago
Full-time • Senior
WV
Resume Match Score

About the position

Tenable is seeking a Senior Product Marketing Manager to play a pivotal role in advancing our go-to-market strategies and reinforcing Tenable’s leadership in the cloud security market. This position requires a balance of strategic thinking and hands-on execution, emphasizing collaboration and measurable impact over high-level ownership. You will lead product and solution launches, develop compelling messaging, and ensure the technical accuracy of marketing content. This role also involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable’s solutions.

Responsibilities

  • Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
  • Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals.
  • Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps.
  • Collaborate with cross-functional teams to support both direct transactional and channel-centric business models.
  • Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
  • Support innovative go-to-market strategies such as freemium offers, e-commerce storefronts, and targeted campaigns.
  • Partner with demand generation teams to create and execute campaigns that drive awareness, engagement, and measurable growth.
  • Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption.
  • Collaborate with Product Management, Sales, and Enablement teams to ensure message consistency and effective go-to-market alignment.
  • Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in cloud security.
  • Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success.

Requirements

  • Bachelor’s degree or equivalent work experience.
  • 8+ years of total professional experience, including 5+ years in product marketing, product management, or a related role in a high-tech industry.
  • Solid understanding of cybersecurity and cloud security markets, and technologies and innovations in these markets with the ability to translate technical concepts into compelling marketing content.
  • Proven experience leading product launches and contributing to messaging strategies that drive measurable results.
  • Excellent communication skills, with the ability to craft messages for both technical and executive audiences.
  • Demonstrated ability to collaborate effectively with globally distributed teams.
  • A proactive mindset with excellent organizational skills and attention to detail.
  • Your inherent drive and self-starter attitude motivate you to achieve dramatic success.
  • Experience partnering with fast-paced, research-based teams.
  • Ability to travel domestically up to 20% as required.

Nice-to-haves

  • Hands-on experience working with Tenable products.
  • Experience in the cloud security industry.
  • Demonstrated success in engaging practitioner communities or running advocacy programs.
  • Experience supporting analyst relations and public relations programs.

Job Keywords

Hard Skills
  • Content Marketing
  • Cross-Functional Collaboration
  • Go-to-Market Strategy
  • Marketing Management
  • Product Management
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