Cyberark - Austin, TX

posted 4 days ago

Full-time - Senior
Austin, TX

About the position

The Senior Product Marketing Manager at CyberArk will serve as a subject matter expert in machine identity security, facilitating communication between various departments including Product Management, Sales, and Marketing. This role focuses on creating impactful messaging and positioning, driving go-to-market strategies, and delivering market insights to inform product strategy.

Responsibilities

  • Create impactful and differentiated product positioning and messaging
  • Conduct qualitative and quantitative research to deliver market insights
  • Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives
  • Produce impactful sales enablement resources for sellers, sales engineers, and partners
  • Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing, and thought leadership initiatives
  • Serve as subject matter expert, developing and presenting collateral for customer events, webinars, and industry events
  • Work cross-functionally to inform product strategy

Requirements

  • 7+ years of professional experience in security, marketing, sales engineering, sales enablement, and/or product management
  • Ability to communicate effectively verbally and in writing
  • Ability to articulate and align technical features to customer needs
  • Experience with market research is a significant plus
  • Ability to work in a dynamic environment and solve problems with a positive attitude
  • Passion for the cybersecurity space

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Financial benefits
  • Commissions or discretionary bonus based on performance
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