Senior Product Marketing Manager, Competitive Intelligence

$165,000 - $194,000/Yr

Launchdarkly

Full-time - Mid Level

Publishing Industries

About the position

LaunchDarkly is seeking a Senior Product Marketing Manager, Competitive Intelligence to enhance its mission of empowering teams to manage and measure software through feature management. This role involves becoming a cross-functional leader and expert on the competitive landscape, combining technical assessments of competitor products with market insights to support the Sales team in competitive conversations. The position also requires close collaboration with product management to inform future strategies and marketing campaigns.

Responsibilities

• Define and scale LaunchDarkly's competitive intelligence program.
• Develop an in-depth technical understanding of competitor products and go-to-market motions.
• Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.
• Deliver content and programs to help our sales teams with customer conversations.
• Deliver competitive insights to the product team to help guide future strategy.
• Partner across Marketing to inform campaign ideation and execution.

Requirements

• 5+ years of competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software.
• Demonstrated track record of building successful competitive intelligence programs and content.
• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
• Experience presenting to strategic and executive teams.
• Ability to build relationships and influence across all levels of the organization, especially the field.
• A bachelor of science in marketing or a degree in business preferred.

Nice-to-haves

• Experience with developer/devops products.

Benefits

• Dental insurance
• Vision insurance
• Restricted Stock Units (RSUs)
• Mental health benefits