Senior Product Marketing Manager - Competitive Intelligence

$180,000 - $210,000/Yr

Frontapp - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Competitive Intelligence at Front is responsible for leading the development and execution of competitive intelligence programs as the company grows. This role focuses on sourcing and synthesizing actionable insights to empower go-to-market teams, influencing product strategy, and enhancing marketing efforts through competitive analysis and enablement resources.

Responsibilities

• Evaluate and track competitor product offerings, marketing narratives, and company news to continuously update Front's SWOT analysis and market position.
• Translate competitive insights into actionable enablement resources for field teams, including battlecards, talk tracks, and internal competitor demos.
• Create compelling competitive narratives across key marketing touchpoints such as competitive webpages, case studies, and outbound campaigns.
• Influence product strategy by analyzing competitor products and win/loss data to identify opportunities for Front.
• Implement and manage a competitive intelligence platform to scale competitive monitoring and field enablement.

Requirements

• 8+ years of overall work experience, with a minimum of 5 years in B2B SaaS competitive intelligence.
• Analytical mindset to digest market, competitor, and win/loss data for actionable insights.
• Strong writing and communication skills to translate competitive intelligence into compelling messaging.
• Strategic collaboration with Marketing, Sales, and Product teams to leverage competitive insights in campaigns and product decisions.
• Attention to detail and high standards for quality in deliverables.

Nice-to-haves

• Experience with and passion for the customer experience software space.

Benefits

• Competitive salary
• Equity options
• Private health insurance with no cost options for employees
• Flexibility to work from home 3 days a week
• Mental health support
• Family planning support
• $100 per month Lifestyle Stipend
• Wellness Days
• Holiday Break from Christmas to New Year's Day