Senior Product Marketing Manager, Consumer Financial Solutions

Dailypay - New York, NY

Full-time - Mid Level

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Consumer Financial Solutions at DailyPay will lead the planning and execution of go-to-market strategies and product launches for a growing portfolio of financial offerings. This role is pivotal in shaping how DailyPay communicates its value to customers and partners, ensuring that product messaging resonates and drives engagement. The position requires a blend of strategic thinking and tactical execution, with a focus on collaboration across various teams to enhance product visibility and market impact.

Responsibilities

• Partner with product managers to create and champion go-to-market strategies for new product features.
• Drive quarterly planning and assess business impact of product marketing activities and campaigns.
• Launch new features and products in collaboration with cross-functional teams.
• Build product positioning, messaging, and marketing strategies to attract prospects and customers.
• Develop a deep understanding of customer personas through research methods.
• Work with Enablement teams to equip sales and support teams with necessary information.
• Establish scalable product feedback loops to synthesize customer insights.

Requirements

• 5+ years of Product Marketing or Management Consulting experience
• 3+ years of Product Marketing experience bringing products to market
• Excellent time management, prioritization, and project management skills
• Demonstrated writing, communication, and critical thinking skills
• Flexibility to learn quickly and adapt to changing needs
• Strong collaborative, driven, and ambitious mindset.

Nice-to-haves

• Experience in Payments or Financial Services

Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match
• Pay Transparency