Senior Product Marketing Manager, Content

$153,850 - $181,000/Yr

Postman (Api Tools) - San Francisco, CA

Full-time - Senior

San Francisco, CA

10,001+ employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Product Marketing Manager (PMM) at Postman will focus on developing and executing content strategies that enhance developer engagement and drive product usage. This role is crucial in bridging the gap between product developments and marketing strategies, ensuring effective communication and promotion of Postman's offerings. The position requires a collaborative approach, working closely with various teams to optimize content and maximize business growth.

Responsibilities

• Develop and execute comprehensive content strategies to support various developer engagement programs.
• Partner closely with Postman's core content marketing team to align product developments with content strategies.
• Own Postman's release marketing and product launch programs, overseeing them from strategy to execution.
• Play an integral role in the content strategy and development within Postman's integrated marketing campaigns.
• Collaborate with Postman's SEO team to drive high-quality signups from organic content.
• Track and analyze performance, continuously optimizing content based on feedback and market dynamics.
• Prioritize content opportunities to focus on the highest-impact initiatives.

Requirements

• 6-8 years of product marketing experience in a B2B SaaS environment.
• Experience working in a hyper-growth model.
• Experience in a Product-Led Growth (PLG) go-to-market (GTM) model.
• Experience partnering closely with SEO and content teams.

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend