Senior Product Marketing Manager, Content

$150,000 - $200,000/Yr

Postman (Api Tools) - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Product Marketing Manager (PMM) at Postman will focus on developing and executing content strategies that enhance developer engagement and drive product usage. This role is pivotal in integrating marketing campaigns, product launches, and SEO strategies, requiring a collaborative approach across various teams. The ideal candidate thrives in a fast-paced environment and has a strong background in product marketing within a B2B SaaS context.

Responsibilities

• Develop and execute comprehensive content strategies to support various developer engagement programs.
• Partner closely with Postman's core content marketing team to bridge the gap between product developments and content strategies.
• Own Postman's release marketing and product launch programs, from strategy to execution.
• Play an integral role in the content strategy and development within Postman's integrated marketing campaigns.
• Collaborate with Postman's SEO team to drive high-quality signups from organic content.
• Track and analyze performance, continuously optimizing content based on feedback and market dynamics to maximize ROI and drive business growth.
• Prioritize content opportunities to focus on the highest-impact initiatives first.

Requirements

• 6-8 years of product marketing experience in a B2B SaaS environment.
• Experience working in a hyper-growth model.
• Experience in a Product-Led Growth (PLG) go-to-market (GTM) model.
• Experience partnering closely with SEO and content teams.

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend