Senior Product Marketing Manager, Customer Workflows

ServiceNow - Chicago, IL

Full-time - Senior

Chicago, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Customer Workflows at ServiceNow is responsible for driving the marketing strategy for one of the company's fastest-growing areas. This role involves developing persona-based messaging, creating marketing content, managing event strategies, and collaborating with product and sales teams to articulate the unique benefits of ServiceNow's offerings. The ideal candidate will thrive in a fast-paced environment and possess strong storytelling and messaging skills.

Responsibilities

• Work closely with product and sales to develop positioning and messaging that articulates the unique benefits of ServiceNow's Customer Service Management.
• Create messaging and content for various marketing touchpoints across the buyer journey, such as case studies, videos, ebooks, infographics, and blog posts.
• Provide updates of website content, ensuring that the latest messaging is represented.
• Help manage ServiceNow's customer service presence at key conferences and third-party events, including speaker selection and content review.
• Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.
• Partner with technical product marketers and product managers to define compelling demo narratives.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.

Requirements

• 12+ years in B2B Enterprise Marketing or equivalent
• 5+ years in Product Marketing
• Familiarity with customer service, sales and order management, CRM, and related enterprise solutions
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events
• Bachelor's degree or equivalent experience
• Must be comfortable with social media and community participation