Senior Product Marketing Manager, Customer Workflows

ServiceNow - Chicago, IL

Full-time - Senior

Chicago, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Customer Workflows at ServiceNow is responsible for driving the marketing strategy for one of the company's fastest-growing areas. This role involves developing persona-based messaging, creating marketing content, managing event strategies, and collaborating with product and sales teams to articulate the unique benefits of ServiceNow's Customer Service Management solutions. The ideal candidate will thrive in a fast-paced environment and possess strong storytelling and messaging skills.

Responsibilities

• Develop positioning and messaging for Customer Service Management and AI solutions.
• Create marketing content for various touchpoints across the buyer journey, including case studies and blog posts.
• Update website content to reflect the latest messaging.
• Manage ServiceNow's presence at key conferences and events, including speaker selection and content review.
• Develop sales assets and enablement materials to support the sales team.
• Coordinate and execute product launches, including messaging and internal communications.

Requirements

• 12+ years in B2B Enterprise Marketing or equivalent experience.
• 5+ years in Product Marketing.
• Familiarity with customer service, sales and order management, CRM, and related enterprise solutions.
• Strong persona-based messaging and storytelling experience.
• Exceptional people and management skills for cross-functional collaboration.
• Very strong written and oral communication skills.
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor's degree or equivalent experience.
• Comfortable with social media and community participation.