Senior Product Marketing Manager, Customer Workflows

ServiceNow - Austin, TX

Full-time - Mid Level

Austin, TX

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Sr. Product Marketing Manager - Customer Workflows at ServiceNow is responsible for driving the go-to-market (GTM) strategy for Customer Workflows, including product launches, sales enablement content, and digital campaigns. This role requires collaboration across teams to develop impactful messaging and collateral that highlight the unique benefits of ServiceNow's offerings in Customer Service Management and related areas. The ideal candidate will thrive in a fast-paced environment, demonstrating attention to detail and strong communication skills.

Responsibilities

• Develop impactful persona-based messaging and value propositions for Customer Workflows.
• Coordinate and execute product launches, including messaging, internal communications, and field/event marketing.
• Collaborate with sales, product management, and campaigns to create product marketing content that supports the GTM strategy.
• Create content such as case studies, videos, ebooks, infographics, and blog posts.
• Support and manage key conferences and third-party events, including speaker selection and content review.
• Manage the creation and updates of website content to ensure accurate messaging.
• Develop and deliver sales content to enhance funnel and sales performance.

Requirements

• 8+ years in enterprise software Product Marketing or equivalent experience.
• Familiarity with customer service, sales and order management, CRM, and related enterprise solutions.
• Strong persona-based messaging and storytelling experience.
• Exceptional people and management skills for interaction with staff and cross-functional teams.
• Very strong written and oral communication skills.
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor's degree or equivalent experience.
• Comfortable with social media and community participation.