Senior Product Marketing Manager Design and Manufacturing - Sales Content

$121,800 - $197,120/Yr

Autodesk - Novi, MI

Full-time - Mid Level

Novi, MI

Publishing Industries

About the position

The Senior Product Marketing Manager for Design and Manufacturing at Autodesk is responsible for creating and managing sales enablement content that equips sales teams with the necessary tools and knowledge to effectively sell Autodesk's products and solutions. This role emphasizes collaboration across various departments to ensure that sales materials are up-to-date and aligned with market trends, while also analyzing the effectiveness of these materials to drive continuous improvement.

Responsibilities

• Develop and deliver comprehensive sales enablement content, including product features, benefits, positioning, and competitive differentiation
• Create and maintain sales collateral, such as product datasheets, presentations, case studies, and FAQs
• Collaborate with sales leadership to identify knowledge gaps and develop strategies to address them
• Produce high-quality, engaging content that communicates product value propositions to sales teams
• Manage the creation of videos, webinars, and other multimedia content for sales training purposes
• Ensure all content is up-to-date and aligned with the latest product developments and market trends
• Work closely with product management, engineering, and customer support teams to gather and synthesize product knowledge
• Partner with the sales team to understand their needs and provide targeted support
• Collaborate with marketing to ensure consistency in messaging across all channels
• Establish metrics to measure the effectiveness of sales content
• Regularly analyze data to assess the impact of training programs and identify areas for improvement
• Provide feedback to product and marketing teams based on sales performance insights
• Conduct market research to stay informed about industry trends and competitor activities
• Provide insights to sales teams on market dynamics and competitive landscape
• Update sales materials to reflect changes in the market environment

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing, sales enablement, or a related role
• Proven track record of developing and delivering effective sales training programs
• Excellent written and verbal communication skills
• Strong project management skills with the ability to manage multiple priorities
• Ability to work collaboratively in a cross-functional team environment
• Proficiency in using marketing and sales enablement tools and platforms
• Strong analytical skills with the ability to derive actionable insights from data

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Annual cash bonuses
• Stock grants
• Comprehensive benefits package