Senior Product Marketing Manager Design and Manufacturing - Sales Content

$121,800 - $197,120/Yr

Autodesk - Punxsutawney, PA

Full-time - Mid Level

Punxsutawney, PA

Publishing Industries

About the position

The Senior Product Marketing Manager will focus on sales enablement content, ensuring that sales teams are equipped with the necessary knowledge, tools, and resources to effectively sell Autodesk's products and solutions. This role is pivotal in developing comprehensive sales enablement content and collaborating with various teams to enhance sales performance. The ideal candidate will have a strong background in product marketing and sales enablement, particularly within the design and manufacturing industry.

Responsibilities

• Develop and deliver comprehensive sales enablement content, including product features, benefits, positioning, and competitive differentiation.
• Create and maintain sales collateral, such as product datasheets, presentations, case studies, and FAQs.
• Collaborate with sales leadership to identify knowledge gaps and develop strategies to address them.
• Produce high-quality, engaging content that communicates product value propositions to sales teams.
• Manage the creation of videos, webinars, and other multimedia content for sales training purposes.
• Ensure all content is up-to-date and aligned with the latest product developments and market trends.
• Work closely with product management, engineering, and customer support teams to gather and synthesize product knowledge.
• Partner with the sales team to understand their needs and provide targeted support.
• Collaborate with marketing to ensure consistency in messaging across all channels.
• Establish metrics to measure the effectiveness of sales content.
• Regularly analyze data to assess the impact of training programs and identify areas for improvement.
• Provide feedback to product and marketing teams based on sales performance insights.
• Conduct market research to stay informed about industry trends and competitor activities.
• Provide insights to sales teams on market dynamics and competitive landscape.
• Update sales materials to reflect changes in the market environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, sales enablement, or a related role.
• Proven track record of developing and delivering effective sales training programs.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in using marketing and sales enablement tools and platforms.
• Strong analytical skills with the ability to derive actionable insights from data.

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Competitive salary and benefits package
• Annual cash bonuses
• Stock grants