Senior Product Marketing Manager - Developer Team

Cloudflare - San Francisco, CA

Full-time - Mid Level

Hybrid - San Francisco, CA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for the Developer Team at Cloudflare is responsible for creating impactful narratives and developing marketing strategies for Cloudflare's developer solutions, including compute and storage offerings. This role involves collaboration with cross-functional teams to drive go-to-market activities, enhance developer awareness, and ensure successful product adoption. The position requires a deep understanding of developer needs and the ability to craft effective messaging that resonates with both technical and business audiences.

Responsibilities

• Develop product and solution messaging for compute, media, storage, and data solutions targeted to developers and engineering leadership based on market, customer, and competitive research.
• Align solutions with c-level initiatives and the broader Cloudflare portfolio within enterprise accounts.
• Support product and feature launches and company-wide innovation weeks.
• Collaborate with a cross-functional marketing and product team to create and execute campaigns to ensure success of the GTM execution, driving developer sign-ups, product adoption, and pipeline.
• Continuously gather feedback from customers and empathize with their needs.
• Represent the company externally, including attendance at sponsored and hosted conferences, analyst briefings, customer meetings and more.
• Write copy and content derived from messaging frameworks for landing pages, web copy, social media, and blogs to drive adoption and growth.

Requirements

• 5+ years professional experience in a product marketing or related role for developer-facing products.
• Proven track record of developing a product marketing strategy and key metrics to prove what's working and what's not.
• Strong technical curiosity and familiarity with modern software development practices.
• Strong user and stakeholder empathy, able to channel various points of view.
• Project management skills with the ability to manage multiple projects and priorities simultaneously.

Nice-to-haves

• Outstanding communication and collaboration skills.
• Entrepreneurial-minded and thrives in a fast-paced and goal-driven environment.
• Execution focused with attention to important details.

Benefits

• Diversity and inclusion initiatives
• Professional development opportunities
• Flexible work environment
• Health insurance
• Paid time off