Senior Product Marketing Manager, Digital Marketing

Bio-Techne - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Chemical Manufacturing

About the position

The Senior Product Marketing Manager, Digital Marketing Strategy at Bio-Techne is a pivotal leadership role responsible for the digital marketing health of the Reagent Solutions Division (RSD). This position involves developing and executing a multi-channel digital marketing strategy to enhance awareness, demand, and conversion rates. The role requires collaboration with various stakeholders to optimize digital marketing performance and ensure maximum return on investment.

Responsibilities

• Represent and translate RSD's growth strategy into division-wide, multi-channel digital marketing strategies and tactical plans.
• Act as a conduit to provide business insights into digital marketing implementation strategies and execution plans.
• Partner with Product Marketing to design optimal digital customer journeys and channel mix aligned to campaign goals.
• Perform competitor digital marketing audits and devise plans to increase market share.
• Lead program management of high-priority digital marketing projects.
• Analyze and produce detailed digital marketing performance data, develop insights and action plans, and manage performance review operating mechanisms.
• Coordinate paid search and media campaigns and onsite search, regularly reviewing and adjusting keywords and ad groups to optimize performance.
• Monitor digital marketing budget, adjusting spend across each channel and platform to optimize ROI.
• Keep up to date on latest developments and trends to take advantage of new opportunities and mitigate threats.

Requirements

• 5-8 years digital marketing experience
• Bachelor's degree, marketing and/or scientific field of study preferred
• Life science industry experience is required, scientific education a bonus
• Strong knowledge and experience working across all digital channels, including organic and paid search, programmatic display, web, email, 3rd party display, paid and organic social media
• Excels in web and marketing data analytics and analysis, able to narrate performance data into actionable insights and experience with tools such as Google Analytics, SEMRush etc
• Experience in web page optimization and user journeys, with good understanding of content best practices optimized for digital deployment
• Strong communication and leadership skills, with the ability to tailor messages for multiple stakeholders
• Ability to effectively influence without direct authority and lead cross-functional teams
• Excels in program/project management
• Experience with conducting diligent A/B and multivariate experiments.

Benefits

• Competitive wages
• Extensive benefits for employees and their families
• Retirement programs
• Employee stock purchase plan
• Career development through mentorship and training
• Promotional opportunities
• Diverse working environment
• Employee resource groups
• Volunteer and charity events
• Culture of empowerment and innovation