Unclassified - Medina, WA

posted 3 months ago

Full-time - Mid Level
Medina, WA

About the position

As a Senior Product Marketing Manager at AWS, you will play a pivotal role in driving awareness and adoption of AWS Skill Builder, our online learning center designed to revolutionize how organizations and individuals enhance their cloud skills. This position is not just about marketing; it’s about steering the direction of a new business and making a significant impact in the technology services sector. You will be responsible for the entire product portfolio associated with AWS Skill Builder, which includes digital subscriptions, game-based learning, labs, and other hands-on applications. Your primary focus will be to define the product marketing strategy for this digital product portfolio on a global scale. To succeed in this role, you will need to develop a deep understanding of our customers, including who they are, how they buy, and why they buy. This insight will be crucial as you work closely with product management to ensure a seamless user experience and compelling training content. You will leverage customer insights and evidence to craft positioning and messaging that resonates with our target audiences. Collaboration will be key; you will work with product, sales, marketing, and launch management teams to develop and execute marketing plans that drive business growth. Additionally, you will partner with sales enablement teams to effectively communicate the value of our solutions to both prospects and existing customers. This role requires a passion for technology development and launches, as well as a strong focus on customer experience. You should be comfortable with ambiguity and able to build from scratch, overcoming obstacles to deliver results. Your ability to seek out data to validate what is working and what isn’t will be essential. This is a highly visible position that will interact with all levels of the company, and you will be joining a collaborative team dedicated to transforming how learners and organizations acquire the cloud skills necessary for digital transformation. The position is available in Seattle, WA or Santa Clara, CA, with relocation offered for these locations within the USA only.

Responsibilities

  • Conduct customer research to inform marketing deliverables and influence the product roadmap.
  • Identify the target audience, buyer personas, and buyer journeys for your product offerings.
  • Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
  • Engage with marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
  • Develop core go-to-market information for your product offerings, as well as presentations, customer stories, videos, and webpages.
  • Work effectively across the organization with groups such as product management, marketing, sales, and launch management teams to achieve joint business goals.

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience communicating results to stakeholders

Nice-to-haves

  • Experience with customer segmentation, profiling, and targeting
  • Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with B2B and/or B2C SaaS business

Benefits

  • Comprehensive medical, financial, and other benefits
  • Equity and sign-on payments as part of total compensation package
  • Flexible working culture to support work-life balance
  • Ongoing mentorship and career growth opportunities
  • Employee-led affinity groups fostering a culture of inclusion
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