Senior Product Marketing Manager, Direct & Reporting

Morningstar - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Marketing Manager for Direct and Reporting at Morningstar is responsible for leading and driving innovation in product marketing strategies. This role focuses on developing and communicating the company's global vision and strategy, particularly for Morningstar Direct's unique value proposition. The manager will oversee positioning, messaging, and go-to-market efforts for new product releases, ensuring alignment with client needs and market demands.

Responsibilities

• Develop positioning, messaging, objection handling, content and sales tools that reflect the attributes and needs of key client segments & personas.
• Dive into data-driven initiatives to define product marketing strategy through prioritization of projects and initiatives.
• Work with client-facing teams and subject-matter experts to incorporate client feedback and investment insights into marketing materials.
• Craft and execute the go-to-market strategy for new product releases, including positioning, content development, and sales enablement.
• Maintain and audit the current portfolio of sales enablement and client-facing assets, presenting plans for ongoing optimization.
• Create compelling persona-based demand generation campaigns and campaign resources in alignment with product marketing.
• Partner with corporate and product marketing teams to leverage thought leadership and brand campaigns.

Requirements

• Minimum of 5 years in a product marketing or management capacity, preferably in the financial services industry.
• Bachelor's degree.
• Proven ability to communicate effectively to a wide variety of stakeholders, translating complex initiatives into clear materials.
• Operational ability to engage and build relationships at various business levels.
• Organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong writing and communication skills, with a focus on customer-centric marketing deliverables.

Nice-to-haves

• Comfort with using data to make decisions and a strong business acumen.
• Team player attitude with a high threshold for quality.
• Empathy and maturity to own and learn from challenges.
• Exceptional prioritization skills in a dynamic environment.
• Self-starter with a commitment to a test, learn, and iterate mindset.

Benefits

• Hybrid work environment with remote work options.
• Tools and resources for meaningful engagement with global colleagues.