Senior Product Marketing Manager (Dublin, CA)

$155,000 - $180,000/Yr

Savvymoney - Dublin, CA

Full-time - Senior

Remote - Dublin, CA

Professional, Scientific, and Technical Services

About the position

SavvyMoney is seeking a seasoned and expert Senior Product Marketing Manager to join our dynamic team in Dublin, CA. This pivotal role will be responsible for driving the promotion of SavvyMoney products and features to our target financial institutions. As a Senior Product Marketing Manager, you will develop and execute strategic marketing initiatives focused on both B2B and B2B2C channels. Your expertise in financial services and ability to create compelling sales collateral for direct and reseller channels will be critical in driving awareness, generating leads, and supporting our partners in promoting our solutions to end users. In this role, you will report to the Senior Director of Partner Engagement and work cross-functionally with Product, Sales, and Marketing teams, as well as external partners, to support business needs. You will develop a deep understanding of the financial services and Fintech industries, including market trends, challenges, and the competitive landscape. Staying informed about regulatory changes and industry developments that impact our target audience will be essential. You will be responsible for developing and executing comprehensive go-to-market strategies for new and existing products/features. This includes conducting market research and competitive analysis to identify market opportunities and trends, defining product positioning, value propositions, and key messaging to differentiate our products in a voice that resonates with our target markets. Additionally, you will lead the planning and execution of product/feature launches, ensuring cross-functional alignment and effective communication. You will create and manage product launch plans, including timelines, deliverables, and key milestones, collaborating with the sales, product management, and Partner Marketing teams to ensure successful product/feature introductions. Your role will also involve developing and implementing integrated marketing campaigns to drive product/feature awareness, adoption, and sales. You will work with the partner engagement/marketing team to create compelling content, including case studies, whitepapers, webinars, and blog posts, and utilize digital marketing channels (email, social media, PPC, SEO) to reach and engage target audiences. Furthermore, you will equip the sales team with the tools and resources they need to sell our products effectively, developing sales collateral such as product demos, presentations, data sheets, and FAQs. Finally, you will monitor and analyze the performance of marketing initiatives and campaigns, measuring, reporting, and communicating the success of marketing metrics, KPIs, and partner engagement.

Responsibilities

• Report to the Senior Director, Partner Engagement and work cross-functionally with Product, Sales, and Marketing teams and external partners to support business needs.
• Develop a deep understanding of the financial services and Fintech industries, including market trends, challenges, and the competitive landscape.
• Stay informed about regulatory changes and industry developments that impact our target audience.
• Develop and execute comprehensive go-to-market strategies for new and existing products/features.
• Conduct market research and competitive analysis to identify market opportunities and trends.
• Define product positioning, value propositions, and key messaging to differentiate our products in a voice that resonates with our target markets.
• Lead the planning and execution of product/feature launches, ensuring cross-functional alignment and effective communication.
• Create and manage product launch plans, including timelines, deliverables, and key milestones.
• Collaborate with the sales, product management, and Partner Marketing teams to ensure successful product/feature introductions.
• Develop and implement integrated marketing campaigns to drive product/feature awareness, adoption, and sales.
• Work with the partner engagement/marketing team to create compelling content, including case studies, whitepapers, webinars, and blog posts.
• Utilize digital marketing channels (email, social media, PPC, SEO) to reach and engage target audiences.
• Equip the sales team with the tools and resources they need to sell our products effectively.
• Develop sales collateral, including product demos, presentations, data sheets, and FAQs.
• Monitor and analyze the performance of marketing initiatives and campaigns.
• Measure, report, and communicate the success of marketing metrics, KPIs, and partner engagement.

Requirements

• 8+ years of experience in product marketing, focusing on B2B and B2B2C.
• Proven expertise in the financial services industry, especially with banks, credit unions, and fintechs.
• Extensive experience working with resellers and channel partners.
• Strong project management skills.
• Exceptional written and verbal communication skills.
• Experience creating and managing email campaigns.
• Knowledge of web analytics tools such as Google Analytics and SQL.
• Bachelor's degree required.

Nice-to-haves

• Extensive experience designing digital advertisements and promotions.
• Fluency with marketing tools and technology like Hubspot, Salesforce, Canva, Microsoft Office, and Adobe.
• Proficiency with product design techniques based on hands-on experience.
• Demonstrated expertise in product marketing of multi-tenant, SaaS solutions.

Benefits

• Annual Bonus potential + Equity compensation package
• Vacation/Paid time off
• Medical, Dental, Vision - 100% premium paid for employee
• Opportunity for career growth and challenge
• Beautiful California East Bay offices in Dublin, CA